Bachelor of Engineering (Electrical and Electronic) (Honours) / Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
This course has been replaced with a newer course - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
In the Bachelor of Engineering (Electrical and Electronic) (Honours) / Bachelor of Business students gain an understanding of fields such as power system design, electronics, control systems, signal processing and embedded systems. You may be able to apply your skills and understanding in the design, construction, operation and maintenance of electronics and electrical energy infrastructure. Your business studies are designed to give you a competitive edge in the workforce and expand your opportunities into future management roles.
This course has been replaced by the Bachelor of Engineering (Honours) / Bachelor of Business.
Start dates
Hawthorn campus
- HE Block 5 - 13 July 2020
- HE Block 5 - 13 July 2020
VTAC codes
- 3400234301 (CSP)
- 3400234303 (IFP)
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Engineering (Electrical and Electronic) (Honours) / Bachelor of Business requires students to complete units of study to the value of 500 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
Core studies for Bachelor of Engineering (Electrical and Electronic) (Honours)
13 units (150 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Programming | COS10009 | 12.5 |
| Engineering, Design and Innovation | ENG10001 | 12.5 |
| Engineering Mathematics 2 | MTH10007 | 12.5 |
| Calculus and Applications | MTH10012 | 12.5 |
| Energy and Motion | PHY10001 | 12.5 |
| Electronics and Electromagnetism | PHY10004 | 12.5 |
| Networks and Switching | TNE10006 | 12.5 |
| Professional Experience in Engineering | EAT20008 | 0 |
| Technical Software Development | SWE20004 | 12.5 |
| Engineering Management 1 † | MME30001 | 12.5 |
| Final Year Research Project 1 (Eng/Bus) *† | EAT40001 | 12.5 |
| Final Year Research Project 2 (Eng/Bus) *† | EAT40002 | 12.5 |
| Engineering Management 2 | MME40001 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
†Honours merit unit – results are used in the honours merit calculation
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Major for Bachelor of Engineering (Electrical and Electronic) (Honours) in Electrical and Power Systems
16 units (200 credit points)
Master the basic engineering principles underlying electrical and electronic engineering with an emphasis on electronic and micro-controllers-based design, operation and control of electrical machines, power system generation and distribution, systems modelling, automation and control.
| Units | Unit codes | Credit points |
|---|---|---|
| Digital Electronics Design | EEE20001 | 12.5 |
| Circuits and Systems | EEE20002 | 12.5 |
| Embedded Microcontrollers | EEE20003 | 12.5 |
| Analogue Electronics 1 | EEE20004 | 12.5 |
| Electrical Machines | EEE20005 | 12.5 |
| Engineering Mathematics 3B | MTH20005 | 12.5 |
| Analogue Electronics 2 † | EEE30001 | 12.5 |
| Electrical Power Systems † | EEE30002 | 12.5 |
| Digital Signal Processing | EEE30004 | 12.5 |
| Electrical Integrated Design Project | EEE30005 | 12.5 |
| Control & Automation † | RME30002 | 12.5 |
| Communications Principles | TNE30003 | 12.5 |
| Integrated Circuit Design *† | EEE40002 | 12.5 |
| Power Electronics *† | EEE40005 | 12.5 |
| Power System Operation and Control *† | EEE40007 | 12.5 |
| Electromagnetic Waves *† | PHY40001 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
†Honours merit unit – results are used in the honours merit calculation
+
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Economic Principles | ECO10004 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Marketing Fundamentals | MKT10007 | 12.5 |
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Honours
Honours merit calculation
Honours merit calculation will be based on the averaged results of 12 units in the final two years of the course with the following descriptive outcomes:
- BEng (Electrical and Electronic) (Hons) / BBus with High Distinction; for students who achieve ≥ 80
- BEng (Electrical and Electronic) (Hons) / BBus with Distinction; for students who achieve 70 – 79
- BEng (Electrical and Electronic) (Hons) / BBus with Credit; for students who achieve 60 – 69
- BEng (Electrical and Electronic) (Hons) / BBus; for students who achieve < 60
Students who transfer with advanced standing are required to undertake at least nine of these units at Swinburne, including all six Advanced Engineering units, to qualify for an honours merit calculation. This honours merit calculation will be based only on units completed at Swinburne. If a student has not completed at least nine of the specified units, they will graduate with a BEng (Electrical and Electronic) (Hons) / BBus as an award title, but not be eligible for a merit based honours description.
Course learning outcomes
Students who successfully complete the Bachelor of Engineering (Electrical and Electronic) (Honours) will be able to:
- Apply coherent and advanced knowledge of chosen specialisation in electrical and electronic engineering in diverse contexts and applications using critical thinking and judgment.
- Apply knowledge of research principles and methods to plan and execute a piece of research with some independence, as preparation for research higher degrees.
- Apply problem solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems within their chosen specialisation with intellectual independence.
- Apply abstraction, mathematics and electrical and electronic engineering fundamentals to the analysis, design and operation of a model, using appropriate engineering methods and tools.
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use the basic tools and practices of project management within project work.
- Demonstrate professionalism, integrity, ethical conduct, professional accountability and cultural sensitivity, and an awareness of professional engineering and business practice in a global and sustainable context.
- Reflect on and take responsibility for their own learning and self-management processes, and manage their own time and processes effectively by regularly reviewing of personal performance as a means of managing continuing professional development and lifelong learning.
Students who successfully complete the Bachelor of Business will be able to:
- Define and integrate theoretical principles applicable to business and apply those principles in a range of practices.
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts.
- Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line.
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas.
- Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies.
- Work collaboratively in diverse groups.
Career opportunities
Graduates may take up careers in a wide spectrum of industries, including automotive, robotics, aerospace, power industry, electronic appliances, manufacturing, and industrial research. Contributions can be made to these industries in a variety of roles including design engineer, project planner, product designer and project manager.
Professional recognition
Graduates are eligible to apply for graduate membership of Engineers Australia.
Fees
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.