Bachelor of Education (Secondary) / Bachelor of Arts
with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning
This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
The Bachelor of Education (Secondary)/Bachelor of Arts offers a teaching qualification with the opportunity to pursue interests in the humanities. Students engage in innovative approaches to teaching and learning in a secondary school. Students also learn to reflect on the social, ethical and professional expectations that the rise of technology brings to the classroom and the nature of learning. The degree includes three work placements at a secondary school (a total of 80 days).
This degree is professionally accredited by the Victorian Institute of Teaching.
VTAC code
- 3400210341 (CSP)
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Education (Secondary) / Bachelor of Arts [available 2018 only] requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
Prior to completing 200 credit points of study, students must pass national literacy and numeracy tests. Find out more about the Literacy and Numeracy Test for Initial Teacher Education Students, including associated costs.
| Units | Unit codes | Credit points |
|---|---|---|
| Theories of Teaching, Learning and Development | EDU10020 | 12.5 |
| Teaching in the Digital Age | EDU10021 | 12.5 |
| Diversity, Equity and Inclusion | EDU10022 | 12.5 |
| Understanding and Supporting Behaviour | EDU20020 | 12.5 |
| Indigenous Education and Perspectives | EDU20021 | 12.5 |
| Literacy and Numeracy Across the Curriculum | EDU20022 | 12.5 |
| The Grand Challenges * | ART30001 | 25 |
| Policy, Schooling and Society * | EDU30030 | 12.5 |
| Research Methods for Teachers * | EDU30031 | 12.5 |
| Innovation for Education * | EDU30033 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Placement for Bachelor of Education (Secondary) [available 2018 only]
3 units (37.5 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Experience 1 | EDU10023 | 12.5 |
| Professional Experience 2 | EDU20023 | 12.5 |
| Professional Experience 3 (Ready to Teach) | EDU30032 | 12.5 |
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Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Digital Imaging | DDD10009 | 12.5 |
| Digital Content Management | ICT10021 | 12.5 |
| User Experience Design | DIG20005 | 12.5 |
| Search, Social Media and Video marketing | DIG20010 | 12.5 |
| Digital Mobility * | DIG20011 | 12.5 |
| Digital Marketing Project 1 * | DIG30001 | 12.5 |
| Digital Marketing Project 2 * | DIG30002 | 12.5 |
| Advertising Technology * | DIG30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
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Choose two options:
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Other studies
6 units (75 credit points)
Choose from a combination of the following course components to complete 75 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
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You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
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A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Students who successfully complete the Bachelor of Education (Secondary) will be able to:
- show initiative and judgement when making decisions or solving problems and have broad and coherent knowledge of secondary aged students and how they learn
- critically review theory and practice, and have broad and coherent knowledge of specific secondary school content areas within the Australian context
- show initiative and judgment to plan for, and implement, effective teaching and learning in diverse contexts with the capacity to solve problems with intellectual independence
- adapt knowledge and skills to critically analyse information in diverse contexts, and to create and maintain supportive and safe learning environments
- assess, provide feedback and report on student learning using clear and coherent communication with the ability to critically analyse, consolidate and synthesise assessment information
- demonstrate responsibility and accountability for own learning to identify, engage in and apply professional learning, individually and in collaboration with others
- engage professionally with colleagues, families and students, and the communication skills to present clear, coherent and independent exposition of knowledge and ideas.
Students who successfully complete the Bachelor of Arts will be able to:
- systematically review and critically evaluate research from a variety of sources to inform their knowledge and conceptual understandings in the humanities and/or social sciences
- formulate arguments that are fit for purpose and demonstrate an understanding of the relevant theories and evidence in their areas of disciplinary expertise
- critically analyse information to generate creative solutions to solve complex problems in the area of humanities and/or social sciences, and understand the importance of interdisciplinarity for generating solutions
- define and integrate theoretical principles and apply these in their disciplinary areas of expertise
- apply knowledge and skills with responsibility and accountability for their own learning and practice, individually and in collaboration with others
- interpret and communicate ideas, problems and arguments in modes suitable to a range of audiences using a range of media
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas in local and international contexts.
Career opportunities
Specific career outcomes arising from the Bachelor of Education (Secondary) include secondary school teacher and educational researcher and innovator.
In addition, Swinburne Arts graduates are well equipped to work in areas where employers put a high premium on well-developed conceptual understanding and other critical and creative reasoning skills needed to come to terms with and respond effectively to the complex and changing demands of the contemporary workplace. These areas include: policy analysis and development, research, community development, administration, public relations, publishing, media and professional psychology.
Professional recognition
Graduates will be eligible for provisional registration by the Victorian Institute of Teaching (VIT) as secondary teachers, and by reciprocal arrangements with teacher education authorities in other states, they are eligible for provisional registration in all Australian states and territories.
Fees
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.