Bachelor of Business Information Systems / Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-BISBUS1 Double degree Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Business Information Systems/Bachelor of Business combines specialist studies in business information systems with a business degree.

You'll gain the skills and knowledge to pursue a generalist or specialist career using information systems and information communication and technology to analyse business problems and develop creative and innovative solutions.
 

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this degree, in the unit Business Information Systems Industry Project (INF30027), you’ll team up with other students to work on a real project briefed to you by an industry partner.

Please note:

From 2023 this course will be re-named - Bachelor of Business Analytics and Analysis / Bachelor of Business 

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Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400234561 (CSP)
  • 3400234563 (IFP)