Bachelor of Business/ Bachelor of Applied Innovation
with a major in Sports Management – Blended learning – on-campus and digital learning
Selected major: Sports Management
Sport management is about driving excellence, building brands and creating legacies.
In our sports management major, you’ll develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Develop your skills in strategic thinking and leadership, understand sport data analytics and investigate the trends changing the future of sport.
You’ll benefit from assignments and experiences based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups.
Potential careers include management, operational and marketing roles across sport and recreational facilities, sporting businesses, events, sports teams, brands, clubs and governing bodies.
Today’s business environment moves fast and is likely to change even faster in the decades ahead. To keep up with and even overtake your competition in the sector, consider the substantial benefits of Swinburne’s unique Bachelor of Business/Bachelor of Applied Innovation double degree.
You’ll gain the core knowledge and skills essential to business management and operations in the twenty first century. Choose from a range of business majors including accounting, entrepreneurship, business analytics and analysis, logistics and supply chain management, human resource management, marketing and more. Combine your learning through three integrated, multidisciplinary final year units to emerge a true strategic and creative thinker, armed with the theoretical and practical knowledge required to operate effectively in diverse settings such as not-for-profits, government, small businesses and corporate organisations.
But your learning won’t end there. Applied innovation develops in-demand workforce skills such as interdisciplinary collaboration, creativity and complex problem-solving, persistence, curiosity and initiative, in real-world contexts. You’ll apply innovation toolkits, prototype solutions and participate in challenges, such as innovation sprints and interdisciplinary projects, including activities inspired by your passions and interests.
As an innovator, you’ll be ready to conceive, develop and deliver transformative projects and adapt to uncertain and changing contexts to secure or create fulfilling employment opportunities, with a portfolio of experience to back it up.
This unique double degree affords an extremely broad and range of career possibilities, from business administration through to organisational management, as well as roles including innovation consultant, innovation lead, innovation analyst, strategic designer, transformation lead, innovation manager and much more.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
VTAC codes
- 3400212531 (CSP)
- 3400212533 (IFP)
Course details
- Course structure and career opportunities.
Course structure
Successful completion of the Bachelor of Business/ Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Business Digitalisation | INF10024 | 12.5 |
| Exploring Creativity and Innovation | INV10001 | 12.5 |
| Fundamentals of Innovation Practice | INV10002 | 12.5 |
| Innovation Sandpit | INV10003 | 12.5 |
| Responsible Innovation Futures | INV10004 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Sports Management
Sport management is about driving excellence, building brands and creating legacies.
In our sports management major, you’ll develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Develop your skills in strategic thinking and leadership, understand sport data analytics and investigate the trends changing the future of sport.
You’ll benefit from assignments and experiences based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups.
Potential careers include management, operational and marketing roles across sport and recreational facilities, sporting businesses, events, sports teams, brands, clubs and governing bodies.
| Units | Unit codes | Credit points |
|---|---|---|
| The Sports Industry | SPO10001 | 12.5 |
| Building Sport Brands | SPO20001 | 12.5 |
| Sport Business Analytics | SPO20003 | 12.5 |
| Sport/Advertising/Media * | MDA20011 | 12.5 |
| Strategic Planning | MGT30005 | 12.5 |
| Events Management * | PUB30001 | 12.5 |
| Leading Sport Organisations * | SPO30001 | 12.5 |
| Future of Sport * | SPO30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Applied Innovation
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation for Challenges of Today | INV20001 | 12.5 |
| Innovation for the Future * | INV20002 | 12.5 |
| Applied Innovation Internship | INV20003 | 12.5 |
| Applied Innovation Studio A * | INV30001 | 25 |
| Applied Innovation Studio B * | INV30002 | 25 |
| Leadership and Facilitation of Innovation | INV30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Other studies
4 units (50 credit points)
Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A | BUS20010 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B | BUS20011 | 25 |
You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
Professional Placement in Business
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Business | BUS20010 | 25 |
A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Upon successfully completing the Bachelor of Business, students will be able to:
- Define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- Work collaboratively in groups
- Apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
- Identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
- Adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
- Facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
- Navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
- Communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
- Develop futures-focused innovations that integrate responsible social, technological and environmental factors
Career opportunities
Career opportunities are extremely broad and range from business administration through to organisational management. With the development of skills and attributes through innovation capabilities, professional innovation roles may include; Innovation Consultant, Innovation Lead, Innovation Analyst, Strategic Designer, Creative Producer, Start-up Founder, Human-Centred Researcher, Self-employed Entrepreneur, Product Manager, Transformation Lead, Innovation Strategist and Innovation Manager.
Fees
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.