Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Today’s business environment moves fast and is likely to change even faster in the decades ahead. To keep up with and even overtake your competition in the sector, consider the substantial benefits of Swinburne’s unique Bachelor of Business/Bachelor of Applied Innovation double degree.
You’ll gain the core knowledge and skills essential to business management and operations in the twenty first century. Choose from a range of business majors including accounting, entrepreneurship, business analytics and analysis, logistics and supply chain management, human resource management, marketing and more. Combine your learning through three integrated, multidisciplinary final year units to emerge a true strategic and creative thinker, armed with the theoretical and practical knowledge required to operate effectively in diverse settings such as not-for-profits, government, small businesses and corporate organisations.
But your learning won’t end there. Applied innovation develops in-demand workforce skills such as interdisciplinary collaboration, creativity and complex problem-solving, persistence, curiosity and initiative, in real-world contexts. You’ll apply innovation toolkits, prototype solutions and participate in challenges, such as innovation sprints and interdisciplinary projects, including activities inspired by your passions and interests.
As an innovator, you’ll be ready to conceive, develop and deliver transformative projects and adapt to uncertain and changing contexts to secure or create fulfilling employment opportunities, with a portfolio of experience to back it up.
This unique double degree affords an extremely broad and range of career possibilities, from business administration through to organisational management, as well as roles including innovation consultant, innovation lead, innovation analyst, strategic designer, transformation lead, innovation manager and much more.
MEET US @ OPEN DAY
Sunday 31 July 10am – 4pm
We're back and bigger than ever. See Swinburne up close and personal – with talks, tours, demos, hubs, and more – this Open Day. Register_now
- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.