Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Business Analytics and Analysis:Business AnalysisBusiness Analytics
Majors for Bachelor of Business:AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
Let’s get down to business by levelling up with this next-gen double degree. Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Business will arm you with the tech, people and Agile skills to become the most sought-after person in the (board) room.
Super-intelligent problem solving
In this technology-charged double degree, you’ll leap into professional and ethical issues, dilemmas and cultural sensitivities. Sharpen your skills in creative problem-solving and persuasive pitching. Then apply razor-like precision and insights to solve people, process, technology and strategy problems.
Whether you envision yourself working in data analytics, marketing, finance, management, information systems, sustainable or innovative business practice or a related field, you’ll learn how to interpret and analyse business data, discover and predict patterns, connect the dots and spot opportunity where others see tumult. Emerge ready to disrupt and innovate in careers like business manager, IT support professional, systems analyst, systems architect, project manager and more.
Supercharge your résumé with real industry experience while you study
For local students who pass the competitive selection process, our Bachelor of Business Analytics and Analysis/ Bachelor of Business offers a 6- or 12-month Professional Placement. Learn more about Work Integrated Learning.
Finalise your VTAC preferences
Get confident in your preferences with our Change of Preference Expo, campus and accommodation tours, one-on-one appointments, advice from real students and more. Show me
- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
- 3400234561 (CSP)
- 3400234563 (IFP)
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.