Bachelor of Business Analytics and Analysis/ Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-BAABUS Double degree Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

Let’s get down to business by levelling up with this next-gen double degree. Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Business will arm you with the tech, people and Agile skills to become the most sought-after person in the (board) room.

S
uper-intelligent problem solving
In this technology-charged double degree, you’ll leap into professional and ethical issues, dilemmas and cultural sensitivities. Sharpen your skills in creative problem-solving and persuasive pitching. Then apply razor-like precision and insights to solve people, process, technology and strategy problems.

Whether you envision yourself working in data analytics, marketing, finance, management, information systems, sustainable or innovative business practice or a related field, you’ll learn how to interpret and analyse business data, discover and predict patterns, connect the dots and spot opportunity where others see tumult. Emerge ready to disrupt and innovate in careers like business manager, IT support professional, systems analyst, systems architect, project manager and more.

Supercharge your résumé with real industry experience while you study
For local students who pass the competitive selection process, our Bachelor of Business Analytics and Analysis/ Bachelor of Business offers a 6- or 12-month Professional Placement. Learn more about Work Integrated Learning.

MEET US @ OPEN DAY
Sunday 31 July 10am – 4pm
Hawthorn campus

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Start dates

Hawthorn campus

  • Semester 1 - 27 February 2023
  • Semester 2 - 31 July 2023

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400234561 (CSP)
  • 3400234563 (IFP)