Bachelor of Business Analytics and Analysis/ Bachelor of Applied Innovation | Courses | Swinburne University

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Get competitively smarter by learning how to interpret and analyse business data, add one part creator, one part disruptor, and then shake and serve. Creativity, innovation and data. They all work together seamlessly.

Swinburne’s Bachelor of Business Analytics and Analysis/ Bachelor of Applied Innovation will help you think like a creator, find opportunities like an innovator, and move like an entrepreneur.

Super-intelligent problem solving
This mind-blowingly innovative double degree will arm you with the tech, people and Agile skills to become an agent of change. You’ll learn how to interpret and analyse business data, discover and predict patterns, connect the dots, work with user-centred research and, in doing all of that, spot opportunity where others see chaos.

Plus, you’ll dive into our very own innovation lab, discover all the hype about prototypes, work in innovation sprints on interdisciplinary projects, and solve complex and vital problems for the next generation – now.

Emerge ready to solve problems in roles like start-up founder, innovation lead, human-centred researcher and more, across fields like business analysis, solution architecture, project management – the list goes on.

Supercharge your résumé with real industry experience while you study
For local students who pass the competitive selection process, our Bachelor of Business Analytics and Analysis/ Bachelor of Applied Innovation offers a 6- or 12-month Professional Placement. Learn more about Work Integrated Learning.  

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ATAR 65 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

Semester 1 - 26 February 2024
Semester 2 - 29 July 2024

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

3400212541 (CSP)
3400212543 (IFP)

Course details

- Course structure and career opportunities.

Course structure

Successful completion of the Bachelor of Business Analytics and Analysis/ Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements

Core studies

12 units (150 credit points)

Units	Unit codes	Credit points
Innovative Business Practice	BUS10012	12.5
Agile Software Design and Prototyping	INF10023	12.5
Business Digitalisation	INF10024	12.5
Foundations of Data Management and Analytics	INF10025	12.5
First Year Industry Project	INF10026	12.5
Exploring Creativity and Innovation	INV10001	12.5
Fundamentals of Innovation Practice	INV10002	12.5
Innovation Sandpit	INV10003	12.5
Responsible Innovation Futures	INV10004	12.5
Contemporary Management Principles	MGT10001	12.5
Digital Business Analysis and Design	INF20029	12.5
Business Information Systems Industry Project *	INF30027	12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Major for Bachelor of Business Analytics and Analysis

8 units (100 credit points)

Choose a major:

Choose a major

Business Analysis Business Analytics

Major for Bachelor of Applied Innovation in Applied Innovation

8 units (100 credit points)

Units	Unit codes	Credit points
Innovation for Challenges of Today	INV20001	12.5
Innovation for the Future *	INV20002	12.5
Applied Innovation Internship	INV20003	12.5
Applied Innovation Studio A *	INV30001	25
Applied Innovation Studio B *	INV30002	25
Leadership and Facilitation of Innovation	INV30003	12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

– Work Integrated Learning + Minors + Elective units + Signature Series

Work Integrated Learning

Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.

Choose a Work Integrated Learning option:

You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

The Professional Placement co-major has four 25 credit point units.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A	BUS20010	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B	BUS20011	25

You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

The Professional Placement minor has two 25 credit point units.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Business	BUS20010	25

A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!

You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.

Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.

Minors (50 credit points)

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.

Elective units

Any of the following units may be undertaken.

Units	Unit codes	Credit points
Financial Information for Decision Making	ACC10007	12.5
Financial Information Systems	ACC10008	12.5
Principles of Advertising	ADV10001	12.5
Building Career Confidence and Connections	CAR10002	12.5
Professional Communication Practice	COM10007	12.5
Introduction to Programming	COS10009	12.5
Creating Web Applications	COS10011	12.5
Visual Communication Studio	DCO10007	12.5
Digital Video and Audio	DIG10004	12.5
Economic Principles	ECO10004	12.5
Entrepreneurship and Opportunity	ENT10001	12.5
Creativity and Innovation	ENT10002	12.5
Financial Statistics	FIN10002	12.5
Human Resource Management	HRM10003	12.5
International Business Operations	INB10002	12.5
Business Digitalisation	INF10024	12.5
News Writing	JOU10004	12.5
Introduction to Business Law	LAW10004	12.5
Introduction to Media Studies	MDA10001	12.5
Screen Studies: Movies, Television and Ourselves	MDA10003	12.5
Introduction to Management	MGT10001	12.5
Critical Thinking in Management	MGT10002	12.5
Fundamentals of Marketing	MKT10007	12.5
Australian Politics	POL10001	12.5
International Politics	POL10002	12.5
Fundamentals of Psychology	PSY10008	12.5
Sociological Foundations	SOC10004	12.5
Foundations of Statistics	STA10003	12.5
Network Administration	TNE10005	12.5
Management Accounting for Planning and Control	ACC20007	12.5
Advertising Issues: Regulation, Ethics & Cultural Considerations	ADV20001	12.5
Concept Development and Copywriting	ADV20002	12.5
Future Work Skills	CAR20001	12.5
User-Centred Design	COS20001	12.5
Object Oriented Programming	COS20007	12.5
Robotic Process Automation Design and Development	COS20029	12.5
Toolbox for Prototyping and Interdisciplinary Collaboration	DES20057	12.5
Macroeconomic Policy	ECO20004	12.5
Lean Startup Springboard	ENT20006	12.5
Startup Funding and Investment	ENT20008	12.5
Financial Management	FIN20014	12.5
Ethics and International Finance	FIN20016	12.5
Introduction to Games Production	GAM20001	12.5
Dynamics of Diversity in Organisations	HRM20016	12.5
Managing Workplace Relations	HRM20017	12.5
Performance Management and Innovation	HRM20020	12.5
Global and Digital Marketplaces	INB20009	12.5
Database Systems	INF20010	12.5
Mobile Business and Social Media	INF20011	12.5
Big Data Management	INF20016	12.5
Customer Relationship Management: Administration and Practice	INF20026	12.5
Broadcast News Reporting	JOU20004	12.5
Finance Law	LAW20045	12.5
Business of Media	MDA20001	12.5
Digital Communities	MDA20009	12.5
Industry Innovation Project	MFP20006	12.5
Business and Society	MGT20006	12.5
Organisational Behaviour	MGT20007	12.5
Marketing Research and Analytics	MKT20019	12.5
Integrated Marketing Communication	MKT20021	12.5
Consumer Behaviour	MKT20025	12.5
Marketing and Innovation	MKT20031	12.5
Frontiers in Digital Marketing	MKT20032	12.5
Developmental Psychology	PSY20007	12.5
Global Public Relations Practice	PUB20001	12.5
Public Relations Theory and Practice	PUB20002	12.5
Public Relations Writing	PUB20003	12.5
Global Logistics and Supply Chain Management	SCM20003	12.5
Forensic Accounting	ACC30003	12.5
Taxation	ACC30005	12.5
Auditing	ACC30010	12.5
Advertising Media Planning and Purchasing	ADV30001	12.5
Advertising Management and Campaigns Project	ADV30002	12.5
Industry Consulting Project	BUS30009	12.5
IT Security	COS30015	12.5
Advanced Web Development	COS30020	12.5
Launching New Ventures	ENT30015	12.5
Financial Risk Management	FIN30014	12.5
Alternative Investments	FIN30020	12.5
International Human Resource Management	HRM30002	12.5
Human Resource Analytics	HRM30011	12.5
Business Intelligence and Data Visualisation	INF30004	12.5
Database Administration	INF30010	12.5
Database Implementation	INF30011	12.5
Knowledge Management and Analytics	INF30015	12.5
Law of Employment	LAW30005	12.5
Leadership Practice and Skills	MGT30008	12.5
Marketing Strategy and Planning	MKT30016	12.5
Innovative Branding	MKT30017	12.5
Marketing Insights	MKT30018	12.5
Project Management Essentials	PRM30001	12.5
Events Management	PUB30001	12.5
Issues, Crisis and Risk Communication	PUB30002	12.5
Public Relations Project and Campaign Planning	PUB30003	12.5

Signature Series

A Swinburne education prepares you for life. That’s why we’ve developed the Swinburne Signature Series. It’s a suite of study opportunities that embody Swinburne’s ethos – of confidence, clarity and adventure. These opportunities give our students something extra; whether that’s a new perspective on the world through a Study Tour unit, an expanded sense of possibilities through our Innovation Minor, or a deeper understanding and respect for culture through our Indigenous Minor. Like Swinburne University itself, our Signature Series will grow and adapt to reflect the evolving issues of the day.

Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure

Course learning outcomes

On successful completion of this Course students will be able to:

Bachelor of Business Analytics and Analysis: Define and integrate theoretical principles applicable to Business, Technology, Analysis and Analytics and apply those principles to inform and improve practice in a range of industry contexts
Bachelor of Business Analytics and Analysis: Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of Business, Technology, Analysis and Analytics problems that arise in business contexts
Bachelor of Business Analytics and Analysis: Apply critical thinking, reflection and judgment in the selection and application of the appropriate IS/IT related theories, frameworks and/or methods as part of the process to identify and propose solutions to organisational problems
Bachelor of Business Analytics and Analysis: Demonstrate an appreciation and understanding of the professional and ethical issues, dilemmas, and cultural sensitivities pertaining Business, Technology, Analysis and Analytics professional in a range of environments
Bachelor of Business Analytics and Analysis: Communicate and articulate clear, coherent and independent exposition of knowledge and innovative ideas appropriate for the problem context, the stakeholders, and the organisational environment
Bachelor of Business Analytics and Analysis: Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies and practices and their implications to business and social environments
Bachelor of Business Analytics and Analysis: Work in a self-reliant, independent and responsible manner, show leadership and take initiative where appropriate, particularly in a collaborative and team environment
Bachelor of Applied Innovation: Apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
Bachelor of Applied Innovation: Identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
Adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
Bachelor of Applied Innovation: Adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
Bachelor of Applied Innovation: Facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
Bachelor of Applied Innovation: Navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
Bachelor of Applied Innovation: Communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
Bachelor of Applied Innovation: Develop futures-focused innovations that integrate responsible social, technological and environmental factors

Career opportunities

The growing demand for IS professionals who can provide business analytics and business analysis expertise while showing an aptitude towards the organisational environment and the ability to communicate with the business users, means that graduates of this degree can enjoy career opportunities in the professional fields of business analysis, business analytics, solution architecture, project management, or other fields where business analytics and business analysis-requisite skills and knowledge are highly valued. The course also provides individuals with the requisite academic knowledge and skills to undertake further learning at higher levels such as Honours, Graduate Certificate, or Masters (by coursework) within the field of business analytics and business analysis and/or an area closely related to IS/IT. Pairing this with innovation capabilities roles may extend to Innovation Consultant, Innovation Lead, Innovation Analyst, Strategic Designer, Creative Producer, Start-up Founder, Human-Centred Researcher, Self-employed Entrepreneur, Product Manager, Transformation Lead, Innovation Strategist and Innovation Manager. The course also provides individuals with the requisite academic knowledge and skills to undertake further learning at higher levels such as Honours, Graduate Certificate, or Masters (by coursework) within the field of IS/IT and/or business.

Fees

- Fees for 2023.

Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.

2023 rate*	Estimated total cost of the course	Estimated cost of the course per year if studying full-time*	Amenities fee per year if studying full-time*
Commonwealth Supported Place (CSP)	$33,204	$8,301	See how your SSAF is calculated

Fees are estimates only: The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2023 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester. Students who participate in a six or 12-month professional placement will be subject to an increase in total course fees.

How do I pay my fees?

HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.

Find out more about fees.

How to enter this course

- Entry requirements, credit transfer and recognition of prior learning.

Entry requirements

2023 Guaranteed Entry ATAR: 65

Or, via Early Entry Program – range of criteria with school recommendation. Head here for more info on this program and the VTAC code associated with this entry pathway.

Qualifications

One of:

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
Completion or partial completion of an approved tertiary qualification (including Certificates IV (completed), Diplomas, Advanced Diplomas, Associate Degrees and Degrees)
Applicants without a formal qualification may be considered for entry upon completion of the STAT test

Course Prerequisites

VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as Alternate Language (EAL) or equivalent.

Other Requirements

Meeting the minimum entry requirements for the course does not guarantee offer of a place. See Admissions at Swinburne for general information about the admissions process.

Pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second.

Learn more about pathways.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

How to apply

Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.

Applications for all other intakes should be made directly to Swinburne.

View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.