Bachelor of Aviation Management / Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-AVMBUS2 Double degree Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.

You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Aviation Management/Bachelor of Business gives you insight into how airlines and airports operate to prepare you for management roles in the aviation industry in Australia or overseas.

This degree has been developed with input from industry professionals and focuses on trends shaping the aviation industry today.

You'll gain a strong professional understanding of the aviation industry and its associated environment, and skills in organisational, regulatory, safety, technical and business management.

You'll learn how aircraft are designed, operated and maintained; why aircraft follow certain routes, and how airlines and airports collaborate with supply chain partners to get passengers to their destination safely and profitably.

You'll also acquire innovative and socially responsible business skills and practices so that they can lead, develop and innovate – skills and knowledge that can be applied to the aviation industry, anywhere in the world.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you’ll work on four projects based on real industry problems faced by the aviation industry and organisations including Qantas and Melbourne Airport.

ATAR 70 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2024
  • Semester 2 - 29 July 2024

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400234431 (CSP)
  • 3400234433 (IFP)