Bachelor of Aviation/ Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Aviation/Bachelor of Business equips students for a professional career as a pilot and expands career opportunities by providing an introduction to the world of business.
Students undertake their professional pilot training program at CAE Melbourne Flight Training, located at Moorabbin Airport, and obtain a Commercial Pilot Licence (CPL) and Multi-engine Command Instrument Rating (MCIR). They also complete a Multi Crew Cooperation and Jet Orientation Course or Flight Instructor Rating, and Frozen Air Transport Pilot Licence (ATPL).
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you’ll work on four projects based on real industry problems faced by the aviation industry and organisations including Qantas and Melbourne Airport.
Flying students can access FEE-HELP
Eligible students can elect to enrol in the Graduate Certificate of Aviation (Piloting) to access FEE-HELP – this allows students to defer the cost of all components of their flying training up to the FEE-HELP loan limit.
Start dates
Hawthorn campus
- Semester 1 - 27 February 2023
- Semester 2 - 31 July 2023
VTAC code
- 3400234521 (CSP)
Course details
- Course structure, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Aviation/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| The Global Aviation System | AVA10001 | 12.5 |
| Aviation Legal and Regulatory Framework | AVA10010 | 12.5 |
| Aviation Project: Blue Sky Ideas | AVA10014 | 12.5 |
| Airline Operations Management * | AVA20022 | 12.5 |
| Aviation Safety and Risk Management | AVA20023 | 12.5 |
| Aviation Project: Managing Implementation | AVA20024 | 12.5 |
| Aviation Capstone 1: Project Planning * | AVA30008 | 12.5 |
| Aviation Capstone 2: Project Implementation * | AVA30009 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Private Pilot Licence Theory | AVT10005 | 12.5 |
| Commercial Pilot Licence Theory 1 | AVT10006 | 12.5 |
| Commercial Pilot Licence Theory 2 | AVT20003 | 12.5 |
| Advanced Aviation Analytics and Research Skills | AVA30005 | 12.5 |
| Future Aviation Technologies and Operational Concepts | AVA30006 | 12.5 |
| Air Transport Pilot Licence Theory 3 * | AVT30002 | 12.5 |
| Air Transport Pilot Licence Theory 1 * | AVT30003 | 12.5 |
| Air Transport Pilot Licence Theory 2 * | AVT30004 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Business Digitalisation | INF10024 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of this Course students will be able to :
#Description
CLO1Bachelor of Aviation: Demonstrate coherent understanding and application of the body of knowledge contained within the aviation industry including appropriate international and domestic regulations and organisations in a professional piloting context
CLO2Bachelor of Aviation: Employ an entrepreneurial approach in contributing to innovation, development and management of risk, data, technology and change within professional aviation practice
CLO3Bachelor of Aviation: Demonstrate broad and coherent knowledge of Aviation human factors, safety, management and technology to critically analyse and solve aviation business problems, implementing effective solutions in a global aviation context
CLO4Bachelor of Aviation: Work reflexively in teams and independently with a focus on safety, integrity, ethics, professionalism, accountability and collaborative leadership to function effectively within the highly dynamic and hazard rich aviation environment
CLO5Bachelor of Aviation: Employ an adaptable approach, applying risk-based decision making to solving real-world aviation problems in commercial, operational and strategic areas
CLO6Bachelor of Aviation: Demonstrate effective oral, written and visual communication skills to work effectively with internal and external aviation business stakeholders across diverse professional settings
CLO7Bachelor of Aviation: Demonstrate a thorough and detailed understanding of the theory required to operate an aircraft as a professional pilot
CLO8Bachelor of Business: Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
CLO9Bachelor of Business: Systematically review and critically evaluate research from a variety of sources in order to make informed judgments for innovatively solving a range of problems that arise in business contexts
CLO10Bachelor of Business: Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
CLO11Bachelor of Business: Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
CLO12Bachelor of Business: Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
CLO13Bachelor of Business: Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
CLO14Bachelor of Business: Work collaboratively in groups
Course structure
To qualify for the Bachelor of Aviation / Bachelor of Business, students must complete a total of 400 credit points, as follows:
- 16 core units (200 credit points)
- 8 units from the Piloting Major (100 credit points)
- 8 units from a Business Major (100 credit points)
Students may not complete more than 200 credit points (16 units) at Level 1 (eg: AVA1xxxx). A unit of study can only be counted once. Where units are shared between majors and/or minors, students must choose an approved alternative unit.
Students looking to achieve CASA professional pilot qualifications must be co-enrolled in the Graduate Certificate of Piloting in order to undertake the requisite flying practicum units (delivered by business partner CAE Melbourne Flight Training)
Note: To be eligible for CA/CPA students must also complete a 33rd unit, LAW20019 Law of Commerce in addition to the Accounting major.
Domestic students also have an opportunity to undertake a WIL Professional Placement. Please note that due to government regulation international students holding a student visa are not able to undertake Professional Placements in this course.
Professional Placements
Professional Placements are subject to a competitive selection process.
Students who undertake a 12-month professional placement are subject to the following course rules and must complete 500 credit points comprising of:
- 16 core units (200 credit points)
- 8 units from the Piloting Major (100 credit points)
- 8 units from a Business Major (100 credit points)
- 4 units of study of the Professional Placement Co-Major (100 credit points)
Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 450 credit points comprising of:
- 16 core units (200 credit points)
- 8 units from the Piloting Major (100 credit points)
- 8 units from a Business Major (100 credit points)
- 2 units of study of the Professional Placement Minor (50 credit points)
Volume of Learning
The Bachelor of Aviation / Bachelor of Business consists of 400 credit points total. Units normally carry 12.5 credit points. In each academic year, eight (8) units normally constitute a full-time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points. The volume of learning of the Bachelor of Aviation / Bachelor of Business is typically four (4) years. For students who complete a Professional Placement, the Bachelor of Aviation/ Bachelor of Business consists of 450-500 credit points. Units normally carry 12.5 credit points with placement units carrying 25 credit points each. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points. The volume of learning of the Bachelor of Aviation/ Bachelor of Business with a 6-month placement is typically 4.5 years. The volume of learning of the Bachelor of Aviation / Bachelor of Business with a 12-month placement is typically 5 years.
Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Aviation / Bachelor of Business is 200 credit points (normally 16 units), 100 credit points maximum from each discipline
Career opportunities
Professional pilot if complete in conjunction with the Graduate Certificate of Aviation (Piloting). Aviation Management or ground operations roles drawing on flying expertise.
Professional recognition
The Bachelor of Aviation / Bachelor of Business is structured to meet the Civil Aviation Safety Authority (CASA) requirements for Private Pilot Licence, Commercial Pilot Licence and Air Transport Pilot Licence theory examination for aeroplanes.
The Bachelor of Business does have professional recognition by various professional bodies, depending on units studied, and details are available through the accreditation document for that program.
The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.
Fees
Find out more about fees.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
Applicants will be invited via email to attend a Skills Assessment Test (SAT) session run by CAE Melbourne Flight Training at Moorabbin Airport. It is a computer based aptitude test consisting of psychometric testing, hand eye coordination, ability to manage a dynamic environment, and personality type. SAT sessions will be held prior and during the selection round.
A non-refundable fee is payable prior to taking the test.
For more information on fees please visit the flying training fees page.
Closing date
Applications for round 1 close on 20th Dec. Applications submitted after this date may be considered in later rounds.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.