The Bachelor of Arts (Professional) is designed to foster students’ individual development and allow them to develop research and analytical skills that can be applied to a range of situations. Arts students learn how to gather, synthesise and assess information, how to conceptualise issues and how to express themselves effectively, both orally and in writing. It is also intended to develop interdisciplinarity and collaboration.
The professional industry-linked component provides students with the opportunity to gain awareness, experience, and links to industry, whilst enabling them to apply their knowledge, techniques and skills to solve industry-related problems. This option is intended for students who wish to focus on a particular area of their career or consultancy.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Swinburne Open Day
It’s the most open of open days! Come and experience just what Swinburne is all about on Sunday 30 July. Learn more now!
EMBRACE THE ADVENTURE
Whether you’re looking for a semester exchange or a short-term study tour, Swinburne offers a range of international study opportunities for undergraduate and postgraduate students. Sammy Foster (pictured) gained amazing experience along with credit towards her Bachelor of Communications (Media Studies) while on exchange at the University of California, Los Angeles.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.