Bachelor of Arts / Bachelor of Science

with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning

BB-ARTSC Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

The Bachelor of Arts / Bachelor of Science offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a capacity to understand complex scientific information in a specialised field. It combines a range of key humanities and scientific skills and knowledge related to current and projected industry needs.

Students learn how to communicate their knowledge in ways that address the issues facing humanity and the planet. Students also develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210131 (CSP)
  • 3400210133 (IFP)