The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.
Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Majors for Bachelor of Arts:AdvertisingChineseCinema and Screen Studies Creative Writing and LiteratureCriminologyDigital Advertising TechnologyEnvironmental SustainabilityGames and InteractivityHistoryInternational StudiesJapaneseJournalismMedia IndustriesPhilosophyPolitics and International RelationsProfessional Writing and EditingSocial MediaSociology
Majors for Bachelor of Business:AccountingBusiness AdministrationEconomicsEntrepreneurship and InnovationFinanceHuman Resource ManagementInformation SystemsInternational BusinessLogistics and Supply Chain ManagementManagementMarketing
Swinburne Open Day
It’s the most open of open days! Come and experience just what Swinburne is all about on Sunday 30 July. Learn more now!
EMBRACE THE ADVENTURE
Whether you’re looking for a semester exchange or a short-term study tour, Swinburne offers a range of international study opportunities for undergraduate and postgraduate students. Sammy Foster (pictured) gained amazing experience along with credit towards her Bachelor of Communications (Media Studies) while on exchange at the University of California, Los Angeles.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.