Bachelor of Arts/ Bachelor of Business

with majors in Social Media and Sports Management – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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Selected major: Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.

Selected major: Sports Management

Sport management is about driving excellence, building brands and creating legacies.

In our sports management major, you’ll develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities. 

Develop your skills in strategic thinking and leadership, understand sport data analytics and investigate the trends changing the future of sport.  

You’ll benefit from assignments and experiences based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. 

Potential careers include management, operational and marketing roles across sport and recreational facilities, sporting businesses, events, sports teams, brands, clubs and governing bodies.

The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

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Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

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Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)