Bachelor of Arts/ Bachelor of Business

with majors in Social Media and Entrepreneurship and Innovation – Blended learning – on-campus and digital learning

BB-ARTBUS1 Double degree Hawthorn Send me a link to this course

This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.

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Selected major: Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.

Selected major: Entrepreneurship and Innovation

Entrepreneurs are innovators. They see opportunities, anticipate needs, solve problems, make plans, take risks, and build teams.

Whether you’re hatching an idea, wanting to know how to launch your own venture, or looking to create competitive advantage within an existing organisation, this major provides the tools and knowledge.

With plenty of hands-on learning, you’ll develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.

Discover how to differentiate an idea from a real opportunity, use innovation theory to maximise that opportunity, and learn how to create desirable, viable business models. 

Develop your strategic thinking and planning skills, explore business models, learn to interpret sales and marketing opportunities, build a team and source capital funding.

The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.

Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.

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Start dates

Hawthorn campus

  • Semester 1 - 26 February 2018
  • Semester 2 - 30 July 2018

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Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400210121 (CSP)
  • 3400210123 (IFP)