This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Selected major: Management
In this major you’ll develop the skills to manage yourself, organise and lead others, evaluate current situations, and make creative and well-informed decisions.
Learn about the role of management in business and discover how the use of key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives including business ethics and sustainability goals.
As preparation for contemporary management roles, you’ll learn to analyse and work through real business issues and receive advice from practising professionals.
Majors for Bachelor of Arts [available 2018 only]:AdvertisingChineseCinema and Screen Studies Creative Writing and LiteratureCriminologyDigital Advertising TechnologyEnvironmental SustainabilityGames and InteractivityHistoryInternational StudiesJapaneseJournalismMedia IndustriesPolitics and International RelationsProfessional Writing and EditingSocial MediaSociology
Majors for Bachelor of Business:AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.
Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.
- Semester 1 - 26 February 2018
- Semester 2 - 30 July 2018
- 3400210121 (CSP)
- 3400210123 (IFP)
Swinburne students work with ACMI
Swinburne’s Bachelor of Arts students created new experiences called Constellations for the Australian Centre for the Moving Image (ACMI) visitors as part of its $40 million transformation.
The Constellation is a large-scale, data-driven exhibit that connects visitors to films, TV series, artworks and video games outside ACMI.
As ACMI’s Major Academic Partner, Swinburne supports the Swinburne Studio – an available to hire multi-purpose function space – home for ACMI’s many diverse festivals and events, as well as a programming collaboration space between the two organisations.
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Begin your path to Chartered Financial Analyst®
Swinburne's Bachelor of Business and Bachelor of Business (Professional) with major in Finance together with Master of Finance incorporates at least 70 percent of the CFA Program Candidate Body of Knowledge (CBOK) and emphasises CFA Institute Code of Ethics and Standards of Practice.
Students of these programs have a head start to obtain the Chartered Financial Analyst® designation and selected students of these programs may receive CFA scholarships.
HR Professional Recognition
Swinburne's Bachelor of Business with a major in Human Resource Management has met the criteria for course accreditation and is currently accredited by the Australian HR Institute (AHRI).
Accreditation is reviewed every three years by the AHRI National Accreditation Committee.
Students applying for this course can be assured that the quality of core units map onto the AHRI Model of Excellence for HR Practitioners and Academics, a recognised benchmark of HR best practice and standards.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.