This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Selected major: Finance
Take this major if you're interested in a career in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
In this CFA-affiliated finance program, you'll develop a deep knowledge of finance, ethics, financial technologies, and financial markets.
Learn to analyse and assess financial forecasts and the value of companies, identify and manage risk, investigate investment opportunities, and drill down to work out the real value of assets like shares and bonds.
The strong industry links in this major will help prepare you for your career, including getting to know a variety of relevant financial technologies used in the industry to analyse financial data.
The Bachelor of Business with a major in Finance incorporates at least 70 per cent of the CFA Program Candidate Body of Knowledge, emphasising the CFA Institute Code of Ethics and Standards of Practice.
Completing this will position you well towards obtaining the Chartered Financial Analyst® designation, one of the world's most respected and recognised investment credentials.
Majors for Bachelor of Arts [available 2018 only]:AdvertisingChineseCinema and Screen Studies Creative Writing and LiteratureCriminologyDigital Advertising TechnologyEnvironmental SustainabilityGames and InteractivityHistoryInternational StudiesJapaneseJournalismMedia IndustriesPolitics and International RelationsProfessional Writing and EditingSocial MediaSociology
Majors for Bachelor of Business:AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.
Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.
Finalise your VTAC preferences
Get confident in your preferences with our Change of Preference Expo, campus and accommodation tours, one-on-one appointments, advice from real students and more. Show me
- Semester 1 - 26 February 2018
- Semester 2 - 30 July 2018
- 3400210121 (CSP)
- 3400210123 (IFP)
Swinburne students work with ACMI
Swinburne’s Bachelor of Arts students created new experiences called Constellations for the Australian Centre for the Moving Image (ACMI) visitors as part of its $40 million transformation.
The Constellation is a large-scale, data-driven exhibit that connects visitors to films, TV series, artworks and video games outside ACMI.
As ACMI’s Major Academic Partner, Swinburne supports the Swinburne Studio – an available to hire multi-purpose function space – home for ACMI’s many diverse festivals and events, as well as a programming collaboration space between the two organisations.