This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Selected major: Entrepreneurship and Innovation
Entrepreneurs are innovators. They see opportunities, anticipate needs, solve problems, make plans, take risks, and build teams.
Whether you’re hatching an idea, wanting to know how to launch your own venture, or looking to create competitive advantage within an existing organisation, this major provides the tools and knowledge.
With plenty of hands-on learning, you’ll develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Discover how to differentiate an idea from a real opportunity, use innovation theory to maximise that opportunity, and learn how to create desirable, viable business models.
Develop your strategic thinking and planning skills, explore business models, learn to interpret sales and marketing opportunities, build a team and source capital funding.
Majors for Bachelor of Arts [available 2018 only]:AdvertisingChineseCinema and Screen Studies Creative Writing and LiteratureCriminologyDigital Advertising TechnologyEnvironmental SustainabilityGames and InteractivityHistoryInternational StudiesJapaneseJournalismMedia IndustriesPolitics and International RelationsProfessional Writing and EditingSocial MediaSociology
Majors for Bachelor of Business:AccountingBusiness AdministrationEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Arts / Bachelor of Business offers students a general understanding of contemporary social and cultural developments through a range of study areas, as well as a strong understanding of the business world. Students develop analytical, communication and research skills designed to facilitate their personal and professional development.
Drawing on the expertise of leading teachers, researchers and industry experts, the course allows students to design a degree to develop a unique range of interdisciplinary skills.
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- Semester 1 - 26 February 2018
- Semester 2 - 30 July 2018
- 3400210121 (CSP)
- 3400210123 (IFP)
Swinburne students work with ACMI
Swinburne’s Bachelor of Arts students created new experiences called Constellations for the Australian Centre for the Moving Image (ACMI) visitors as part of its $40 million transformation.
The Constellation is a large-scale, data-driven exhibit that connects visitors to films, TV series, artworks and video games outside ACMI.
As ACMI’s Major Academic Partner, Swinburne supports the Swinburne Studio – an available to hire multi-purpose function space – home for ACMI’s many diverse festivals and events, as well as a programming collaboration space between the two organisations.