Master of Marketing (Advanced)

The Master of Marketing (Advanced) offers you the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. Knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

This postgraduate course provides you the unique opportunity for to gain specialised marketing knowledge through coursework, or a combination of coursework and research. The coursework option is intended for students to broaden their knowledge of marketing for a complete understanding of the concept of 'Advanced Marketing'. Or the research option offers students the opportunity to apply and extend the knowledge gained throughout their studies by understanding and applying the research process, which is one of the most vital aspects of good marketing practice. This option is intended for students who want to focus on a particular area of their career or consultancy, or as preparation for their PhD.

This course gives students the chance to gain theoretical and practical knowledge in marketing at a deep, analytical level.

As many participants may already be established in a business career, those who complete the course may experience better job performance in their current position, and new opportunities to lead marketing teams or departments.

• apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
• apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with intellectual independence
• communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
• demonstrate professionalism, integrity, ethical conduct, professional accountability and a deep awareness of professional practices in a global and sustainable context
• apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts
• reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
• apply knowledge of research principles and methods to plan and execute a piece of research with some independence

Satisfactory completion of one of the following:

Find out more about English language requirements.