Master of Marketing (Advanced)
Blended learning – on-campus and digital learning
This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
Immerse yourself in the world of marketing and academic research with our Master of Marketing (Advanced).
You’ll dive into marketing theory and practice through a unique combination of coursework and research, one of the cornerstones of any solid marketing practice.
You will have the option to do additional electives to lead marketing departments towards success, or focus on your research components if you wish to continue on to a PhD in this field.Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
Tech things up a notch with postgrad study
A graduate certificate, diploma or master degree with a strong tech focus could future-proof your career. Get all the course info and application advice you need to help you make that next crucial career step.
Duration
2 Year/s
CRICOS code
086126G
Fees
A$37480 (annual for 2020)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Angela Stacy
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course information in detail
- Course detail, course structure and units of study.
Course description
This postgraduate course provides you the unique opportunity for to gain specialised marketing knowledge through coursework, or a combination of coursework and research. The coursework option is intended for students to broaden their knowledge of marketing for a complete understanding of the concept of 'Advanced Marketing'. Or the research option offers students the opportunity to apply and extend the knowledge gained throughout their studies by understanding and applying the research process, which is one of the most vital aspects of good marketing practice. This option is intended for students who want to focus on a particular area of their career or consultancy, or as preparation for their PhD.
- Graduate Certificate of Marketing
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing or
Master of Marketing (Advanced) (MA-AMKT) or
^ Students are unable to enrol directly into the Graduate Diploma of Marketing but it is available as an exit award.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course structure
- 10 core units (125 credit points)
- 6 elective units (75 credit points)
OR
- 10 core units (125 credit points)
- 2 research options (37.5 credit points)
- 3 elective units (37.5 credit points)
The maximum level of credit that can be granted for the Master of Digital Business Management is 100 credit points (normally eight units)
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Careers and graduate outcomes
- Career opportunities, course aims and objectives and professional recognition.
Career opportunities
As many participants may already be established in a business career, those who complete the course may experience better job performance in their current position, and new opportunities to lead marketing teams or departments.
Aims and objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with intellectual independence
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
- demonstrate professionalism, integrity, ethical conduct, professional accountability and a deep awareness of professional practices in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts
- reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence
Professional recognition
Pathways and scholarships
- Scholarships.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Simon Hammond
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Course fees and requirements
- Fees, entry requirements and English language requirements.
Course fees
Students holding an international student visa are required to study full-time and on campus. Due to government regulations, industry-based learning (IBL) and work placement are not available to onshore international students unless it is a compulsory component of the program. Programs that are taught solely online are not available to onshore international students who hold an international student visa.
Entry requirements
A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn at Room 132, Building TD. Book now or call +61 3 9214 3584 for more information.
- a recognised bachelor degree in any discipline, or
- successful completion of the Graduate Certificate of Marketing ** or
- completion of the Postgraduate Qualifying Program (International applicants only)
English language requirements
Satisfactory completion of one of the following:
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- TOEFL iBT (internet-based) minimum score of 79 with a reading band no less than 18 and writing band no less than 20
- Pearson (PTE) minimum score of 58 (no communicative skills less than 50)
- any other equivalent assessment of English language proficiency.
How to apply
Find out more
Tel: +61 3 9214 8444 (outside Australia)