Master of Marketing
Global Leadership Program – Blended learning – on-campus and digital learning
This course has been discontinued - this course is closed for new enrolments, the information on this page is provided for continuing students.
The Master of Marketing Global Leadership Program invites students to gain advanced knowledge in marketing from two high-ranking, global institutions – Swinburne University of Technology and Northeastern University in Boston, United States.
You’ll dive into marketing theory and practice through a unique program that allows you to gain two professionally recognised master qualifications in two years.
At the end of this coursework, students will have developed skills to lead marketing departments towards success – with contacts and qualifications spanning across the globe.
You’ll dive into marketing theory and practice through a unique program that allows you to gain two professionally recognised master qualifications in two years.
At the end of this coursework, students will have developed skills to lead marketing departments towards success – with contacts and qualifications spanning across the globe.
This course is part of the Australian Graduate School of Entrepreneurship (AGSE)
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Duration
2 years full-time or 4 years part-time
Study modes
- Full-time,
- Part-time
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course information in detail
- Course detail, course structure and units of study.
Course description
The Master of Marketing is part of the unique Global Leadership Program offering students the opportunity to gain two professionally recognised master qualifications in two years from two high-ranking institutions: one from Swinburne University of Technology, and the other from Northeastern University, Boston.
The program is based in Melbourne and offered through the Faculty of Business and Law, with the Northeastern component taught by Northeastern academics. Students also have the option of applying to Northeastern, to take part of their program on-campus in Boston (students must also apply for U.S. student visa).
The Master of Marketing (Global Leadership Program) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.
The program is based in Melbourne and offered through the Faculty of Business and Law, with the Northeastern component taught by Northeastern academics. Students also have the option of applying to Northeastern, to take part of their program on-campus in Boston (students must also apply for U.S. student visa).
The Master of Marketing (Global Leadership Program) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.
Please note: Global Leadership Program is used to identify students undertaking the program, it will not appear in the award title.
Course structure
The structure of this program enables students to complete a two-year program of study and gain two master degrees on graduation.
Students complete eight units of study from the Swinburne's Master of Marketing program and eight units of study from the Northeastern Master of Science in Leadership.
Upon successful completion of all 16 units of study (200 credit points), subject to prerequisite requirements, students will be awarded:
Students complete eight units of study from the Swinburne's Master of Marketing program and eight units of study from the Northeastern Master of Science in Leadership.
Upon successful completion of all 16 units of study (200 credit points), subject to prerequisite requirements, students will be awarded:
- Master of Marketing from Swinburne University of Technology (SUT), and a
- Master of Science in Leadership from Northeastern University (NU).
To be eligible for the award of both the Swinburne and Northeastern degrees, students will need to meet the academic requirements outlined by both institutions.
Students cannot exit with either the Master of Marketing or the Master of Science in Leadership. Students must completing all 16 core units as outlined in the units of study.
Units of study
Master of Marketing (Swinburne units)
Students complete all units listed below (100 credit points)
Master of Science in Leadership (NU) units
Students complete all units listed below (12.5 credit points each):
* Outcome units - matched exemptions are generally not granted for higher education outcome units.
^ Units are delivered online via Northeastern University (Winter Term)
# Units may be undertaken as part of the Global Leadership in Boston program (Winter Term)
Careers and graduate outcomes
- Career opportunities, course aims and objectives and graduate skills.
Career opportunities
This course gives students the chance to gain theoretical and practical knowledge in marketing at a global level.
As many participants may already be established in a business career, those who complete the course may experience better job performance in their current position, and new opportunities to lead marketing teams or departments.
Additionally, this program gives graduates the opportunity to position themselves for employment in marketing internationally.
As many participants may already be established in a business career, those who complete the course may experience better job performance in their current position, and new opportunities to lead marketing teams or departments.
Additionally, this program gives graduates the opportunity to position themselves for employment in marketing internationally.
Aims and objectives
The Master of Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. The GLP program offers students a unique and international opportunity to undertake leadership training, in order to equip future leaders in marketing. This postgraduate program provides a unique opportunity for students to gain specialised marketing and leadership knowledge in a global context.
At completion of the Master of Marketing, graduates should be able to:
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with intellectual independence
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
- demonstrate professionalism, integrity, ethical conduct, professional accountability and a deep awareness of professional practices in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence as preparation for research higher degrees
- reflect on and take responsibility for their own learning and self-management processes, and manage their own time and processes effectively by regularly reviewing performance as a means of managing continuing professional development and lifelong learning.
Graduate skills
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
The Swinburne experience
- Study abroad.
Study abroad opportunities
This program offers the opportunity for students to undertake Winter Term units at Northeastern in Boston.
Pathways and scholarships
- Credit transfer and scholarships.
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year. Find out more about fees.
Entry requirements
A recognised bachelor degree in any discipline.
How to apply
This course is closed for new enrolments.