The Graduate Certificate of Arts (Media and Communications) provides a broad range of writing and production skills valued in many sectors of the print, broadcasting and electronic media, such as radio production, journalism and information technology.
Graduates will be equipped with the kind of digital technology skills likely to be sought by a wide array of employers in the digital content industries. Graduates are also equipped with skills in content and project management and a range of generic skills that qualify them to actively contribute to the changing nature of work and vocational training in relation to the impact of media.
On successful completion of the Graduate Certificate of Arts (Media and Communications), graduates may be eligible to progress to the Graduate Diploma of Arts (Media and Communications).
On successful completion of the Graduate Certificate of Arts (Media and Communications), graduates will be able to:
1. Review, analyse and evaluate media texts across a range of platforms and contexts through the use of a combination of technical and cognitive approaches.
2. Use cognitive skills to critically approach and formulate responses to key problems impacting the media in Australian and international contexts.
3. Use specialised research skills to generate theoretical, creative and practical applications of media and communications concepts and skills.
4. Design, evaluate and implement basic media products using technological and creative skills.
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- Capable in their chosen professional, vocational or study areas and have an ability to engage in critical enquiry
- Entrepreneurial in contributing to innovation and development within their business, workplace or community
- Effective and ethical in work, community situations and reasoning skills
- Adaptable and able to manage change, and
- Aware of local and international environments in which they will be contributing (e.g. sociocultural, economic, natural)