Diploma of Social Media Marketing
The Diploma of Social Media Marketing will provide graduates with social media and digital marketing knowledge to help you operate successfully in a Marketing or Business role. Social Media is an important element of any business and requires specialist knowledge to ensure it has an impact and drives results. This Diploma will give you the skills and confidence to ensure you are ready to implement Social Media Marketing in your own business or any job role.
Duration
12 months Online
Intakes
Online (March, May, August, October) - View application and start dates
Study mode
- Online
This is a nationally approved vocational course that is recognised throughout Australia.
I have previously worked in Marketing and thought I had a pretty good handle on Social Media, but the Diploma really brings it all together and presents it in a whole new light for my business - Wilderness Lab. I learned tips and strategies that are vital for marketing success across all platforms. Since finishing the Diploma, my followers and engagement have seen a HUGE increase.
Rini Puccetti
Diploma of Social Media Marketing
Course information in detail
- Course detail, course structure and units of study.
Course description
You will learn how to plan, implement and manage successful social media while creating a blog, content plus building a strong personal brand. Whether building on skills you've already learnt during your career or updating your skills, you will complete this course with the latest strategies to gain specialised knowledge in this growing field. To obtain this qualification, students must complete nine units. The course is delivered online. The course includes scheduled webinars (video conferencing) in the early evening weekdays to support students with their studies. Webinars are recorded so that students can review if unable to attend.
Additional support is provided through email by the teacher and course coordinator. The course will be delivered by supportive qualified staff in four blocks of eight weeks over the year.
The course is designed to be completed in 12 months with self-paced online delivery
Course structure
Students will need to complete 6 core units and 3 elective units in a self-paced online fashion. Units are delivered in 8 week blocks, with 4 intakes a year. Units have been clustered together to enable students to progress efficiently through the material, with topics that work well together. It is recommended that students complete Clusters 1 and 2 (in any order) before commencing Clusters 3 and 4. This will ensure you have the foundational knowledge you need before beginning more advanced units.
Cluster 1
Cluster 1
Plan, implement and manage content marketing (NAT10904001)
Develop a social media strategy (SIRXMKT006)
Write persuasive copy (BSBMKG555)
Cluster 2
Cluster 2
Plan, conduct and optimise organic social media marketing (NAT10904002)
Plan, manage and optimise paid social media advertising (NAT10904003)
Cluster 3
Cluster 3
Establish, build and leverage a personal brand on social media (NAT10904004)
Design and develop marketing communication plans (BSBMKG552)
Cluster 4
Cluster 4
Plan, implement and manage social media conversion strategies (NAT10904005)
Undertake project work (BSBPMG430)
Units of study
Core units
Plan, implement and manage content marketing (NAT10904001)
Plan, conduct and optimise organic social media marketing (NAT10904002)
Plan, manage and optimise paid social media advertising (NAT10904003)
Establish, build and leverage a personal brand on social media (NAT10904004)
Plan, implement and manage social media conversion strategies (NAT10904005)
Develop a social media strategy (SIRXMKT006)
Elective units
Design and develop marketing communication plans (BSBMKG552)
Undertake project work (BSBPMG430)
Write persuasive copy (BSBMKG555)
Careers and graduate outcomes
- Career opportunities and course aims and objectives.
Career opportunities
This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following roles:
- Social Media Manager
- Social Media Strategist
- Social Media Coordinator
- Social Media Community Manager
Aims and objectives
This Diploma will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:
- Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
- Understand the benefits of each social media platform and how to utilise these platforms to benefit of the organisation
- Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
- Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
- Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
- Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
- Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
- Manage a team to develop a comprehensive social media marketing strategy, implementation plan and strategic review process
- Lead a marketing team and present to relevant stakeholders the key learnings from the strategy and implementation
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
A VET Student Loan is available for this course – allowing you to defer part of your fees if you're eligible.
The maximum VET Student Loan amount for this course is $16,788. You must start repaying this loan once you earn above the compulsory repayment threshold.
Diploma of Social Media MarketingEstimated course fees for 2023* |
|||
|---|---|---|---|
| For students who are not granted a Skills First government-subsidised place | For students who are granted a Skills First government-subsidised place | Is this a Free TAFE course? | |
| You will need to pay this amount if you do not receive a VET Student Loan | $4,920 | $2,830 | This course is not eligible for Free TAFE |
| You will need to pay this amount if you do receive a VET Student Loan | Fully Covered | Fully Covered | This course is not eligible for Free TAFE |
Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2023 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
This training is delivered with Victorian and Commonwealth Government funding.
Skills First Government-subsidised place
You could be granted a Skills First government-subsidised place when you apply for this course. Check your eligibility now.
You could be granted a Skills First government-subsidised place when you apply for this course. Check your eligibility now.
Concession rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available if you self-identify as being of Aboriginal or Torres Strait Islander descent and qualify for a government-subsidised training place under the Indigenous Completions Initiative.
The eligibility criteria are set by the Victorian Government and assessed by Swinburne in accordance with government directives, which are subject to change at any time.
Find out if you’re eligible for a fee concession here.
Concession rates for Diploma and Advanced Diploma programs are also available if you self-identify as being of Aboriginal or Torres Strait Islander descent and qualify for a government-subsidised training place under the Indigenous Completions Initiative.
The eligibility criteria are set by the Victorian Government and assessed by Swinburne in accordance with government directives, which are subject to change at any time.
Find out if you’re eligible for a fee concession here.
Full course fee
If you are not granted a government subsidised place, the full course fee will apply. Check your eligibility now.
If you are not granted a government subsidised place, the full course fee will apply. Check your eligibility now.
Indicative nominal course hours: 600.
Entry requirements
Entrants into this course would benefit from having:
- high-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and
- intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms Technical requirements: Students need a headphone/microphone and camera through a computer connected to the internet to use 'Collaborate Ultra ' within the CANVAS learning management system.
How to apply
Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
Applications for all other intakes should be made directly to Swinburne.
Find out more
Training Organisation Identifier (TOID): 3059