Diploma of Social Media Marketing
Hone your social media marketing skills and be part of one of the fastest-growing industries in the world.
The Diploma of Social Media Marketing will equip you with a comprehensive understanding of the social media practices used to promote businesses and personal brands.
You’ll gain skills in digital technologies, planning and strategy, plus written communication, such as for blogs, eDMs and content marketing.
Created by internationally-renowned social media experts, the course will provide up-to-date insights into the latest market trends and innovations.
Importantly, upon completion you’ll have a portfolio of work to help make your transition to industry a smooth one. You could go on to seek roles in social media content creation and strategy, such as social media coordinator, communications assistant, content marketing manager and more.
Duration
12 months
Intakes
Online (March, August, October) - View application and start dates
Study modes
- Full-time,
- Part-time
VTAC course code
- 3400211614
Hawthorn (fee type determined by provider)
This is a nationally approved vocational course that is recognised throughout Australia.
Course information in detail
- Course detail and units of study.
Course description
You will learn how to plan, implement and manage successful social media plus create a blog/content and build a strong personal brand in this space. Whether building on skills you've already learned during your career and updating yourself with the latest techniques and strategies to gain specialised knowledge in this growing field or developing new skills for a future workforce.
Units of study
Core Units
Plan, implement and manage blog and content marketing (SMMBCM501A)
Plan, implement and manage mainstream social media marketing strategies (SMMMSM502A)
Plan, implement and manage niche social media marketing strategies (SMMNSM503A)
Establish and build a strong personal brand in social media (SMMBPB504A)
Plan, implement and manage email marketing (SMMEMS505A)
Elective Units
Design and develop an integrated marketing communication plan (BSBMKG523)
Interpret market trends and developments (BSBMKG507)
Undertake project work (BSBPMG522)
Careers and graduate outcomes
- Career opportunities, course aims and objectives and graduate skills.
Career opportunities
Business Owner, Influencer, Marketing Manager, Social Media Co-ordinator, Digital Marketing Co-ordinator/Assistant, Content Strategist, Content Marketing Manager, Social Media Manager,
Aims and objectives
This Diploma aims to ensure graduates can evaluate, plan, develop and manage multiple social media platforms to ensure business and/or personal success in social media marketing.
Graduate skills
Written and communication skills, digital technology and social media marketing knowledge.
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
Course fees and requirements
- Entry requirements and non-year 12 entry.
Course fees
Diploma of Social Media MarketingEstimated course fees for 2020* |
|||
|---|---|---|---|
| For students who are not granted a Skills First government-subsidised place | For students who are granted a Skills First government-subsidised place | Is this a Free TAFE course? | |
| You will need to pay this amount | $6,090 | N/A | This course is not eligible for Free TAFE |
Please note: Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2020 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
This course is delivered with state government funding.
Concession rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available to Aboriginals or Torres Strait Islanders or Youth Concession students enrolled prior to 1 July 2012 and continuing the same course in 2013.
Concession rates for Diploma and Advanced Diploma programs are also available to Aboriginals or Torres Strait Islanders or Youth Concession students enrolled prior to 1 July 2012 and continuing the same course in 2013.
Full course fee
If you are not granted a government-subsidised place, you will be eligible for the full course fee. Check your eligibility now.
If you are not granted a government-subsidised place, you will be eligible for the full course fee. Check your eligibility now.
Indicative nominal course hours: 580.
Entry requirements
ACSF Level 3 Literacy/Numeracy, Digital Literacy
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
Applications for all other intakes should be made directly to Swinburne.
Find out more
Training Organisation Identifier (TOID): 3059