Diploma of Social Media Marketing

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National code: 10118NAT Diploma (TAFE) Hawthorn Send me a link to this course

Hone your social media marketing skills and be part of one of the fastest-growing industries in the world.

The Diploma of Social Media Marketing will equip you with a comprehensive understanding of the social media practices used to promote businesses and personal brands.

You’ll gain skills in digital technologies, planning and strategy, plus written communication, such as for blogs, eDMs and content marketing.

Created by internationally-renowned social media experts, the course will provide up-to-date insights into the latest market trends and innovations.

Importantly, upon completion you’ll have a portfolio of work to help make your transition to industry a smooth one. You could go on to seek roles in social media content creation and strategy, such as social media coordinator, communications assistant, content marketing manager and more.

This course is in transition
The course code, title, units and content could be updated in the future. You'll receive further information on our website, upon enrolment and/or during the course of your studies. To discuss your study options now, contact us.

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Duration

12 months

Intakes

Hawthorn (March) - View application and start dates

Study modes

Full-time,
Part-time

VTAC course code

3400211614
Hawthorn (fee type determined by provider)

This is a nationally approved vocational course that is recognised throughout Australia.

Course information in detail

- Course detail and units of study.

Course description

You will learn how to plan, implement and manage successful social media plus create a blog/content and build a strong personal brand in this space. Whether building on skills you've already learned during your career and updating yourself with the latest techniques and strategies to gain specialised knowledge in this growing field or developing new skills for a future workforce.

Units of study

Core Units

Plan, implement and manage blog and content marketing (SMMBCM501A)

Plan, implement and manage mainstream social media marketing strategies (SMMMSM502A)

Plan, implement and manage niche social media marketing strategies (SMMNSM503A)

Establish and build a strong personal brand in social media (SMMBPB504A)

Plan, implement and manage email marketing (SMMEMS505A)

Elective Units

Design and develop an integrated marketing communication plan (BSBMKG523)

Interpret market trends and developments (BSBMKG507)

Undertake project work (BSBPMG522)

Careers and graduate outcomes

- Career opportunities, course aims and objectives and graduate skills.

Career opportunities

Business Owner, Influencer, Marketing Manager, Social Media Co-ordinator, Digital Marketing Co-ordinator/Assistant, Content Strategist, Content Marketing Manager, Social Media Manager,

Aims and objectives

This Diploma aims to ensure graduates can evaluate, plan, develop and manage multiple social media platforms to ensure business and/or personal success in social media marketing.

Graduate skills

Written and communication skills, digital technology and social media marketing knowledge.

Pathways and scholarships

- Pathways, credit transfer, recognition of prior learning and scholarships.

Scholarships

At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students. Find out more about scholarships.

Credit

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

Course fees and requirements

- Entry requirements and non-year 12 entry.

Course fees

Diploma of Social Media Marketing Estimated course fees for 2021*
You will need to pay this amount	$4,550	N/A	This course is not eligible for Free TAFE

Estimated course fees for 2021*

For students who are not granted a Skills First government-subsidised place

For students who are granted a Skills First government-subsidised place

Is this a Free TAFE course?

You will need to pay this amount

$4,550

N/A

This course is not eligible for Free TAFE

Please note: Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2020 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.

This course is delivered with state government funding.

Concession rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available to Aboriginals or Torres Strait Islanders or Youth Concession students enrolled prior to 1 July 2012 and continuing the same course in 2013.

Full course fee
If you are not granted a government-subsidised place, you will be eligible for the full course fee. Check your eligibility now.

Indicative nominal course hours: 580.

Entry requirements

ACSF Level 3 Literacy/Numeracy, Digital Literacy

How to apply

Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.

Applications for all other intakes should be made directly to Swinburne.

Find out more

Submit an online enquiry
Tel: 1300 SWINBURNE
Email: study@swinburne.edu.au

Training Organisation Identifier (TOID): 3059