Diploma of Marketing and Communication | Courses | Swinburne University

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National code: BSB50620 Diploma (TAFE) Hawthorn Send me a link to this course

The Diploma of Marketing and Communication sets you up for a diverse career managing strategic messages through new and traditional media.

Learn to design and develop marketing communication plans in a hands-on environment and gain a strong understanding of advances in digital and social media. Discover how to identify and evaluate marketing opportunities and leverage digital and traditional media for audiences across all platforms.

You’ll put your newfound skills into practice and gain real experience working to a brief, budget and brand through industry-linked engagement opportunities and real-world projects for internal and external clients.

Upon completion you’ll be ready to progress to further study or go straight into the workforce. Graduate roles include marketing manager, marketing assistant and communications coordinator, in a variety of digital or brand marketing and communication settings.

The next intake for this course will be in 2022. Enrolments will open in November 2021.

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Duration

12 months full-time

Intakes

Hawthorn (May, October) - View application and start dates

Study mode

Full-time

VTAC course code

3400211084 (fee type determined by provider)

This is a nationally approved vocational course that is recognised throughout Australia.

Course information in detail

- Course detail, course structure and units of study.

Course description

Through studying marketing and communications in a hands on practical environment students will gain expertise in communication methods, marketing principles & concepts, working to the client's brief and budget, and advances in digital & social media. Students will undertake industry relevant projects providing them with exposure to working in the marketing and communication fields. Reflecting the current environment of work, students will experience both face to face classes as well as online delivery and will develop their ability to learn and collaborate across different platforms. With one day face to face and one day of online delivery, students complete practical projects and develop their knowledge of the industry.

Students typically have 16 hours of timetabled classes a week over three days for eight weeks. Students need to undertake further study a week outside of classes.

Course structure

The Diploma of Marketing and Communication is made up of 5 core units and 7 elective units which have been chosen in consultation with industry.

Units of study

Core units

Identify and evaluate marketing opportunities (BSBMKG541)

Establish and monitor the marketing mix (BSBMKG542)

Design and develop marketing communication plans (BSBMKG552)

Write persuasive copy (BSBMKG555)

Undertake project work (BSBPMG430)

Elective units

Develop social media engagement plans (BSBMKG546)

Originate and develop concepts (BSBCRT512)

Develop a digital marketing plan (SIRXMKT007)

Communicate with influence (BSBCMM511)

Plan and Interpret market research (BSBMKG543)

Manage finance within a budget (SITXFIN003)

Use digital technologies to collaborate in a work environment (BSBTEC404)

Careers and graduate outcomes

- Career opportunities, course aims and objectives, graduate skills and professional recognition.

Career opportunities

On completion of both the Marketing and Communication Foundations Skill Set and the Diploma of Marketing and Communication (BSB50620), graduates may find positions in marketing and communication, such as marketing manager, marketing assistant, digital marketing and brand marketing roles.

Aims and objectives

This Diploma aims to give students real life experiences working on marketing strategies and projects. Using the theory and skills you study during the Diploma we embed your learning via doing marketing projects for internal and external clients. The units in this Diploma will provide students with current skills & knowledge in marketing principles and applications. Upon completion students are ready to progress to further study or go straight into the workforce.

Graduate skills

On completion, graduates will have sound overall marketing and communication knowledge and have applied theory to practical situations. Analytical and creative skills will have been enhanced along with being an effective communicator.

Professional recognition

Students may be eligible for membership of the Australian Marketing Institute or Chartered Institute of Marketing (dependent upon entry requirements).

Pathways and scholarships

- Pathways, credit transfer, recognition of prior learning and scholarships.

Scholarships

At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students. Find out more about scholarships.

Credit

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

Course fees and requirements

- Fees, entry requirements and non-year 12 entry.

Course fees

Find out more about fees.

Entry requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. Alternatively students who have two years equivalent full-time relevant work experience. Completion of BSBSS00107 Marketing and Communications Foundations Skill Set meets these requirements. Applicants must be able to use a personal computer, including basic word processing, spreadsheet, and electronic communication platforms and internet search engines.

Students need a headphone/microphone and camera through a computer connected to the internet to use 'Collaborate Ultra ' within the CANVAS learning management system for the one day of online delivery.

How to apply

Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.

Applications for all other intakes should be made directly to Swinburne.

Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.

Find out more

Submit an online enquiry
Tel: 1300 SWINBURNE

Email: study@swinburne.edu.au

Training Organisation Identifier (TOID): 3059