Profile image for Agung Yoga Sembada

Dr Agung Yoga Sembada

Lecturer, Marketing
PhD (Marketing), Monash Business School, Australia; MBA, Institut Teknologi Bandung, Indonesia


Agung Yoga Sembada (Yoga) is a Lecturer in Marketing at Faculty of Business and Law, Swinburne University. He completed his PhD in Marketing from Monash University in 2014. 

He has a wide range of multicultural experiences having taught marketing in three countries: Indonesia, Malaysia, and Australia. He also actively collaborates with industry partners and have engagements with established institutions such as L'Oreal Malaysia, The Indonesian Central Bank, and Neon Cosmetics in Australia. Having owned a small business during his college years, he continues to be passionate about startups and have collaborated with in Malaysia, as well as in Indonesia.

His research interests include Services Marketing, Consumer Psychology, Social Media Commerce, and Hospitality & Tourism in developing economies. He has published in Journals such as Journal of Service Research, Journal of Service Marketing, and Australasian Marketing Journal among others. 

Lastly, he is keen to contribute to the development of Indonesian human capital. He is a member of the Indonesian Academics and Researchers Network Australia (IARNA) and often contributes to the Indonesian discourse through engagements with the Indonesian Student Association of Australia and the media such as The Conversation Indonesia and Pikiran Rakyat.

Research interests

Innovation; Services Marketing; Consumer Psychology; Hospitality & Tourism

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.


Available to supervise honours students.

Fields of Research

  • Consumer-oriented Product Or Service Development - 350602
  • Marketing Management (incl. Strategy And Customer Relations) - 350605

Teaching areas

Services Marketing;Consumer Psychology;Marketing Fundamentals


  • 2013, International, 1st Prize "For Better Indonesia" essay competition, Bank Negara Indonesia
  • 2012, National, 3rd place, Three Minute Thesis competition, Monash University
  • 2010, International, Postgraduate Scholarship, Australian Leadership Awards


Also published as: Sembada, Agung; Sembada, A.; Sembada, A. Y.; Sembada, Agung Y.; Sembada, Agung Yoga; Yoga Sembada, Agung
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

There are no grants to display.

Recent media

There are no media items to display