Profile image for Vlad Demsar

Dr Vlad Demsar

Lecturer, Marketing
Doctor of Philosophy (Marketing), Monash University, Australia; Bachelor of Business (Honours), Monash University, Australia; Bachelor of Business (Marketing), Monash University, Australia; Bachelor of Business (Management), Monash University, Australia


Vlad is a Lecturer of Marketing at Swinburne Business School. His academic research extends into the areas of consumer culture, consumer behaviour, online trolling, and social media crisis management. His work has been published in marketing journals such as the Journal of Marketing Management, Journal of Retail and Consumer Services, Australasian Marketing Journal, Business Horizons and Sustainability

Vlad has extensive consulting experience in the fields of commercial market research, strategic marketing, and digital marketing through his previous role as as a Senior Consultant at Lewers Research, and current roles as a Managing Director of both Dassier, and Sky High Digital. He has worked closely with some of Australia’s biggest brands in telecommunications, banking and finance, beverages, retail, FMCG, toys, and technology; as well as helping many small and medium size businesses to take their first steps, grow and transform. 

Vlad has experience teaching a variety of marketing units at both undergraduate and postgraduate level, including units taught in traditional, blended and flipped classroom approaches. At present, he is convening and lecturing Global Digital Marketing as part of the Masters of Marketing, and Frontiers in Digital Marketing as part of the Bachelor of Business (Marketing).

Research interests

Consumer Culture; Customer Experience; Digital Cultures; Leadership; Consumer Behaviour; Advertising; Social Media; Marketing

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.

Fields of Research

  • Marketing Theory - 350608
  • Marketing Communications - 350604
  • Marketing Management (incl. Strategy And Customer Relations) - 350605

Teaching areas

Digital Marketing;Market Research;Consumer Behaviour;Marketing Strategy;Marketing Insights


Also published as: Demsar, Vlad; Demsar, V.; Demsar, Valdimir; Demsar, Vladimir
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: State of MarTech Thought Leadership White Paper *; The Lumery Pty Ltd Fund Scheme

* Chief Investigator