Dr Tim Breitbarth
Doctor of Philosophy (Marketing/Management), University of Otago, New Zealand; Postgraduate Diploma in Commerce (Marketing Management), University of Otago, New Zealand; M.A. Social Science (Sociology, Social & Organisational Psychology, Media & Communication Science), University of Göttingen, Germany
- Faculty of Business and Law
- Swinburne Business School
- Sport Innovation Research Group
- Department of Management and Marketing
- BA1022 Hawthorn campus
- ORCID profile
Tim's particular experience, expertise and enthusiasm lies with organisational behaviour/change, corporate responsibility/environmental sustainability, marketing/communication and international comparison/knowledge transfer.
Tim worked in Germany, the USA and New Zealand before accepting his first academic position in the UK. His past industry work includes corporate marketing roles for Siemens and the German national broadcaster ARD. He was a co-founder and director at Orange Consulting leading large-scale public service performance evaluation projects, among others. Also, he is the co-founder and -organiser of the bi-annual industry conference series ‘German CSR Communications Conference’ hosted by the German Federal Environmental Foundation.
Tim conducted his PhD research at University of Otago on the business case for corporate social responsibility in Europe. His 2008 article (with Harris) on conceptualising CSR in the football industry is a top-viewed and -cited article and has framed international research and practice in this space. Tim has provided CSR/sustainability integration, management and communication advise, for example, to UEFA, German Football Association, European professional football clubs and the German Olympic Sports Confederation.
Tim is a past Board Member and the Scientific Chair of the European Association for Sport Management, including the 'European Sport Management Conference' series. He is on the editorial board of six public affairs, sport and management journals. He led journal special issues on understanding and progressing organisational CSR/sustainability – most recently in Journal of Public Affairs (2018, with Schaltegger/Mahon) and in European Sport Management Quarterly (2019, with Walzel/van Eekeren). Also, he edited the first academic book on global golf business and management (2018, with Kaiser-Jovy/Dickson), endorsed by The R&A and IMG.
Tim has led global academic partnership development, including international student exchange and intercultural learning opportunities. He was an appointed International Higher Education Reform Expert by the German Federal Ministry of Education and Research / German Academic Exchange Service, focusing on internationalisation as an important catalyst for organisational change and competitiveness. He was the proud initiator and mentor to an international student entrepreneur team that won an international innovation competition hosted by Bayern Munich and Procter & Gamble (organised by Futury).
Tim was a visiting/adjunct professor at the University of Otago, University of Cologne, German Sport University Cologne, University of Applied Sciences Würzburg-Schweinfurt, Wismar University and Surrey University. In the last eight years he has been on study visits to twelve universities in nine different countries and been invited to 25 guest presentations. He is a former youth elite football player, tennis coach, marathon runner and generally enjoys an active lifestyle.
Entrepreneurship; Innovation; Social impact; Strategic & Transformative Design: Sustainability; Communication, Journalism and Media Studies; Environmental impact
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
Fields of Research
- Business And Management - 150300
- Sport And Leisure Management - 150404
- Marketing - 150500
Also published as: Breitbarth, Tim; Breitbarth, T.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2019: Change Our Game initiatives evaluation *; Department of Jobs, Precincts and Regions
* Chief Investigator
- 2020-05-15: ‘Best of’ sport lists are filling the live sport vacuum, but women take the sidelines once again - The Conversation
- 2019-10-15: CSR-Kommunikation im internationalen Vergleich - Interview mit Dr. Tim Breitbarth - Deutsches Netzwerk Wirtschaftsethik
- 2019-09-10: Best on ground: why Australians think sporting bodies provide strongest leadership for public good - The Conversation
- 2018-08-12: Interview: Storytelling as part of professional football - German national public radio website
- 2018-08-12: Interview: The role of player transfers in football business - German national public radio (+online)
- 2017-09-06: Comment: Golf business book review - Special interest online magazine
- 2016-02-15: Comment: "Slave states and the Champions League" - Danish national newspaper (+online)
- 2016-01-15: Interview: Social responsibility in sport/football - Book + various journalistic formats
- 2015-08-31: Interview: CSR and social media - German special interest industry magazine (+online)
- 2015-03-13: Comment: "The link between sponsorship and CSR -Where the money comes from" - Le Monde Diplomatique (print + online)
- 2015-02-13: Interview: CSR People - Tim Breitbarth on CSR in sport - German special interest magazine (print + online)
- 2014-06-01: Comment: Should strikers have big feet? - British Science Association 2014 National Science & Engineering Week