Profile image for Suku Sukunesan

Dr Suku Sukunesan

Senior Lecturer, Information Systems
PhD, University of Newcastle, Australia

Biography

Research Interest:  Applied Social Media especially in 2 areas - Mental Health and Customer Engagement

The extent to which social media are currently used in daily life both in business and personal life is undeniable. These applications have changed the approach individuals and businesses communicate and engage with the wider community. The extensive amount of information being made public on these applications is valuable and unprecedented in volume.  Below are some of the projects that I am involved with:

  • 1) 1.34M project funded by NHMRC-MRFF on Monitoring of Online Eating Disorders and devising potential interventions.  This involves gathering insights from various social media platforms involving Eating Disorders related content. This work involves various organisations such as The Butterfly Foundation,  Eating Disorder Victoria, Beyond Blue and Murdoch Children’s Research Institute (MCRI). The gap in this research lies in how social media has become an important avenue for many eating disorder sufferers to disclose their issues however much of it haven’t been analysed for clinical research.
  • 2) 2.9M project funded by Movember with University Melbourne called “The Manup”. The project involves tracking and analysing Twitter messages linked to depression. The research work has a great national and international impact as it deals with Men and their mental health. The project was covered by various national and international media including SBS featuring Sydney Triple M Radio personality Gus Worland. The project was also partnered with organizations, including Movember, Beyondblue, Lifeline, Mindframe, Triple M Radio, and the ABC network.
  • Social Media and Customer Engagement involves building insights on social media practices with relevance to customer engagement. The project is mainly focused on why certain social media posts garner more attention. Translating customer engagement into sales or other community-based activities could make a difference for SMEs especially during Covid. This research uses Python tools for web scraping as means to collect data apart from Google  Cloud Vision to analyse the postings.

Research interests

social media; eating disorders; mental health; business digitisation

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

PhD topics and outlines

Exploring Lexical vairants related to Eating disorder: The rise of social media has exacerbated the issue of Eating disorders. The inability to ban all related hashtags introduces complexities in managing the harm these communities may inflict to the wider society. The research will look at hashtags such as #proana, #anorexia etc  to understand these communities better and the langauge used within this context.

Exploring Pro-Eating disorder Communities on Twitter: The rise of social media has exacerbated the issue of Eating disorders. The Pro-ED groups emulate Cybersectarian behaviours. The research will look at the communities structure, communication behaviour and societal roles.

SMEs digitalisation: SMEs are generally seen as critical in the world economy, and as playing a major role in the creation of income, output and employment hence it is important that they are in line with ICT development. Here, we explore the gaps and requirements for SMEs to embrace digitalisation.

Web scraping and Customer engagement: The research uses web scraping as means to collect to study how social media postings influence customer engagement. Our focus will be on Virtual Customer community, Timeseries analysis alongside Hashtags, likes and keywords. We would also look at analysing colour using Google Cloud Vision. 

Honours

Available to supervise honours students.

Honours topics and outlines

Exploring Pro-Eating disorder Communities on Twitter: The rise of social media has exacerbated the issue of Eating disorders. The Pro-ED groups emulate Cybersectarian behaviours. The research will look at the communities structure, communication behaviour and societal roles.

Web scraping and Customer engagement: The research uses web scraping as means to collect to study how social media postings influence customer engagement. Our focus will be on Virtual Customer community, Timeseries analysis alongside Hashtags, likes and keywords. We would also look at analysing colour using Google Cloud Vision.

Fields of Research

  • Business Systems In Context - 350300
  • Information Systems Not Elsewhere Classified - 460999

Teaching areas

Innovation;social media analytics;information technology

Awards

  • 2011, National, Telsta Innovation Award - Bushfire Connect , Swinburne University of Technology
  • 2008, National, Top 50 ICT Educator in Australia, Education Australia

Publications

Also published as: Sukunesan, Suku; Sukunesan, S.; Sinnappan, S.; Sinnappan, Suku
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2019: Leveraging digital technology to reduce the prevalence and severity of eating disorders in Australia *; MRFF Million Minds Mission
  • 2016: A research agreement for Swinburne University to evaluate 'Score!' for Attained Success *; Attained Success Pty Ltd
  • 2016: Optimising technology to measure functional vision, mobility and service outcomes for people with low vision or blindness *; Melbourne-Sarawak Collaborative Research Development Scheme
  • 2015: Analysis of the CareRING client data *; Kildonan Uniting Care
  • 2012: Capacity Building to Accelerate SME Export Performance for Poverty Alleviation and Development *; Australian Agency for International Development

* Chief Investigator