Dr Nives Zubcevic-Basic
- Faculty of Business and Law
- Swinburne Business School
- Sport Innovation Research Group
- Department of Management and Marketing
- BA1033 Hawthorn campus
As the Director, Master of Marketing, Nives is responsible for setting and implementing the program's strategic initiatives. The role involves the ability to consult and work in conjunction with stakeholders both within and outside of the Faculty of Business and Law in the pursuit to educational excellence. Nives is an active researcher and works in the area of consumer behaviour and marketing communication, exploring attractiveness and body image, mental health, sport fanaticism and consumer neuroscience. Nives uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.
Advertising Effectiveness; Marketing Communications; Branding; Psychology and Neuromarketing; Consumption and Everday Life; Culture; Gender; Sexuality; International Advertising
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
Available to supervise honours students.
Fields of Research
- Marketing - 150500
- Health Promotion - 111712
Also published as: Zubcevic-Basic, Nives; Zubcevic-Basic, N.; Zubcevic, N.; Zubcevic, Nives
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2019: Change Our Game initiatives evaluation *; Department of Jobs, Precincts and Regions
- 2014: Understanding member engagement and retention at Zoos Victoria *; Swinburne Research, DVCR&D - Internal contributions
* Chief Investigator
- 2016-11-09: US election: celebrity impact - ABC South East NSW
- 2016-10-06: US election: celebrity impact - ABC Far North Queensland
- 2016-10-05: US election: what impact do celebrity endorsements really have? - The Conversation
- 2013-07-09: Bigorexia eating our men and boys - The Hoopla
- 2013-07-09: Brotox - SBS Insight
- 2013-05-28: What women want - Upstart
- 2012-12-02: Industry code did a fat lot of good - Sunshine Coast Daily
- 2012-11-30: Reining in advertisers to curb Australias body distortion - The Conversation
- 2012-03-21: The bane of the body beautiful - The Conversation
- 2011-06-02: Carbon Cate and the double-edged sword of celebrity endorsement - The Conversation