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Dr Nives Zubcevic-Basic

Senior Lecturer, Marketing


As the Director, Master of Marketing, Nives is responsible for setting and implementing the program's strategic initiatives. The role involves the ability to consult and work in conjunction with stakeholders both within and outside of the School of Business, Law and Entrepreneurship in the pursuit to educational excellence. Nives is an active researcher and works in the area of consumer behaviour and marketing communication, exploring attractiveness and body image, mental health, sport fanaticism and consumer neuroscience. Nives uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.

Research interests

Advertising Effectiveness; Marketing Communications; Branding; Psychology and Neuromarketing; Consumption and Everday Life; Culture; Gender; International Advertising

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing - 350600
  • Health Promotion - 420603

Teaching areas

marketing;marketing communication

Further information



Also published as: Zubcevic-Basic, Nives; Zubcevic-Basic, N.; Zubcevic, N.; Zubcevic, Nives
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2022: Benefits of Inclusive Employment *; Jobsbank Limited Fund Scheme
  • 2019: Change Our Game initiatives evaluation *; Department of Jobs, Precincts and Regions

* Chief Investigator

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