Profile image for Lois Shedd

Dr Lois Shedd

Postdoctoral Research Fellow/Senior Research Consultant


Lois Shedd (BA, MPub&Edit, PhD) is Postdoctoral Research Fellow and Senior Research Consultant in the Customer Experience and Insight (CXI) Research Group at Swinburne Business School, with a passion for research translation and communication.

She uses both qualitative and quantitative techniques to develop rigorous marketing insights for clients across sectors, with particular expertise in rapid thematic analysis of open-text survey data, synthesis of diverse qualitative data using situational analysis, and anthropological research approaches. She has applied these methods for both government and commercial clients, including some of Australia's biggest brands.

Lois also conducts academic research on customer experience, consumer culture and consumer wellbeing, with peer-reviewed papers published in Business Horizons and the International Journal of Retail & Distribution Management.

Research interests

Consumer Culture; Customer Experience; Digital Disruption; Consumer Wellbeing

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing Theory - 150506
  • Commercial Services - 150400
  • Marketing Management (incl. Strategy And Customer Relations) - 150503

Teaching areas

Digital Marketing;Consumer Behaviour;Services Marketing;Marketing Insights;Marketing Communications;Qualitative Research Methods

Professional memberships

  • 2014 (current): Member, Institute of Professional Editors, Australia


Also published as: Shedd, Lois; Shedd, L.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council

* Chief Investigator