Profile image for Lois Shedd

Dr Lois Shedd

Adjunct Research Fellow
Doctor of Philosophy, Monash University, Australia; Master of Publishing and Editing, Monash University, Australia; Bachelor of Arts, University of Queensland, Australia


Lois Shedd (BA, MPub&Edit, PhD) is a consumer researcher with a passion for research translation and communication. Specialising in qualitative methodologies, her research interests focus on consumer culture, customer experience, and methodological innovation.

Research interests

Consumer Culture; Customer Experience; Digital Disruption; Consumer Wellbeing

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing Theory - 350608
  • Commercial Services - 350400
  • Marketing Management (incl. Strategy And Customer Relations) - 350605

Teaching areas

Digital Marketing;Consumer Behaviour;Services Marketing;Marketing Insights;Marketing Communications;Qualitative Research Methods


  • 2020, International, Best Paper Award, Business Horizons

Professional memberships

  • 2020 (current): Chair, Institute of Professional Editors Standing Committee for Professional Development, Australia
  • 2014 (current): Member, Institute of Professional Editors, Australia


Also published as: Shedd, Lois; Shedd, L.
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Recent research grants awarded

  • 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council

* Chief Investigator