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Dr Julian Vieceli

Senior Lecturer, Marketing


Julian Vieceli, PhD, is a senior lecturer in the School of Marketing, Faculty of Business and Enterprise at Swinburne University of Technology, Hawthorn. His research interests include Branding, Brand Salience and Consumer Behaviour, in addition to Sports Event Attendance. Julian's research has been published in the Journal of Marketing Management, The International Journal of Hospitality and Tourism Management, Journal of Customer Behaviour, Journal of Financial Services Marketing, and the Australasian Journal of Marketing Research. Julian has worked with clients such as Siemens Australia and Thailand, Coles Australia, Parks Victoria and Opera Australia.

Research interests

Marketing; Branding; Brand salience; Membership; Sports Membership; Neuromarketing; Brand associations; Consumer behaviour

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

Fields of Research

  • Marketing - 350600


Also published as: Vieceli, Julian; Vieceli, J.
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