Dr Julian Vieceli
Biography
Julian Vieceli, PhD, is a senior lecturer in the School of Marketing, Faculty of Business and Enterprise at Swinburne University of Technology, Hawthorn. His research interests include Branding, Brand Salience and Consumer Behaviour, in addition to Sports Event Attendance. Julian's research has been published in the Journal of Marketing Management, The International Journal of Hospitality and Tourism Management, Journal of Customer Behaviour, Journal of Financial Services Marketing, and the Australasian Journal of Marketing Research. Julian has worked with clients such as Siemens Australia and Thailand, Coles Australia, Parks Victoria and Opera Australia.
Research interests
Marketing; Branding; Brand salience; Membership; Sports Membership; Neuromarketing; Brand associations; Consumer behaviour
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
Fields of Research
- Marketing - 350600
Publications
Also published as: Vieceli, Julian; Vieceli, J.
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There are no grants to display.