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Julian Vieceli

Director, Postgraduate Education
Senior Lecturer, Marketing
Program Coordinator, Master of Business Administration (MBA)

Biography

Julian Vieceli, PhD, is a senior lecturer in the School of Marketing, Faculty of Business and Enterprise at Swinburne University of Technology, Hawthorn. His research interests include Branding, Brand Salience and Consumer Behaviour, in addition to Sports Event Attendance. Julian's research has been published in the Journal of Marketing Management, The International Journal of Hospitality and Tourism Management, Journal of Customer Behaviour, Journal of Financial Services Marketing, and the Australasian Journal of Marketing Research. Julian has worked with clients such as Siemens Australia and Thailand, Coles Australia, Parks Victoria and Opera Australia.

Research interests

Marketing; Branding; Brand salience; Membership; Sports Membership; Neuromarketing; Brand associations; Consumer behaviour

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Coordinating Supervisor.

Fields of Research

  • Marketing - 150500

Publications

Also published as: Vieceli, Julian; Vieceli, J.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, contact us to update.

There are no grants to display.