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Dr Jessica Pallant

Lecturer, Marketing


Jessica is a Lecturer in Marketing at Swinburne Business School and a member of the Sports Innovation research group (SIRG) and the Customer Experience and Insights research group (CXI). Her research expertise includes customisation, customer engagement, service innovation, market segmentation, and applying quantitative methodologies. Her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award. 

Her recent research work explores the human experience of mass customisation technologies, including identifying how consumers perceive different types of customisation solutions, and different consumer segments that exist. Before joining Swinburne, Jessica worked in industry for various market research firms which has strengthened her understanding of client needs.

Research interests

Customisation; Co-creation; Service Innovation; Consumer Behaviour; Market Segmentation; Quantitative methods

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.

Fields of Research

  • Marketing - 350600

Teaching areas

Marketing;Marketing Research


Also published as: Pallant, Jessica; Pallant, J. L.; Pallant, Jessica L.; Pallant, Jessica Leigh
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: Customer Experience (CX) Measurement Research *; City of Stonnington (for Contracts)
  • 2021: Sandhurst Resident Services Research *; Sandhurst Club - Partnership
  • 2020: Customer Equity in Leisure Services *; PeninsulaLeisure

* Chief Investigator

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