Dr Jessica Pallant
- Faculty of Business and Law
- Swinburne Business School
- Department of Management and Marketing
- BA1109 Hawthorn campus
Biography
Jessica is a Lecturer in Marketing at Swinburne Business School specialising in customisation and co-creation. She has presented her research globally, and her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award.
Her research expertise includes customisation, customer engagement, service innovation, market segmentation, and applying quantitative methodologies.
Research interests
Customisation; Co-creation; Service Innovation; Consumer Behaviour; Market Segmentation; Quantitative methods
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Co-Supervisor.
Fields of Research
- Marketing - 150500
Teaching areas
Marketing;Marketing Research
Publications
Also published as: Pallant, Jessica; Pallant, J. L.; Pallant, Jessica L.; Pallant, Jessica Leigh
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2020: Customer Equity in Leisure Services *; PeninsulaLeisure
* Chief Investigator
Recent media
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