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Dr Jessica Pallant

Lecturer, Marketing

Biography

Jessica is a Lecturer in Marketing at Swinburne Business School specialising in customisation and co-creation. She has presented her research globally, and her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award.

Her research expertise includes customisation, customer engagement, service innovation, market segmentation, and applying quantitative methodologies.

Research interests

Customisation; Co-creation; Service Innovation; Consumer Behaviour; Market Segmentation; Quantitative methods

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.

Fields of Research

  • Marketing - 150500

Teaching areas

Marketing;Marketing Research

Publications

Also published as: Pallant, Jessica; Pallant, J. L.; Pallant, Jessica L.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2020: Customer Equity in Leisure Services *; PeninsulaLeisure

* Chief Investigator


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