Dr Jessica Pallant
Jessica is a Lecturer in Marketing at Swinburne Business School specialising in customisation and co-creation. She has presented her research globally, and her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award.
Her research expertise includes customisation, customer engagement, service innovation, market segmentation, and applying quantitative methodologies.
Customisation; Co-creation; Service Innovation; Consumer Behaviour; Market Segmentation; Quantitative methods
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Co-Supervisor.
Fields of Research
- Marketing - 350600
Also published as: Pallant, Jessica; Pallant, J. L.; Pallant, Jessica L.; Pallant, Jessica Leigh
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2021: Customer Experience (CX) Measurement Research *; City of Stonnington (for Contracts)
- 2021: Sandhurst Resident Services Research *; Sandhurst Club - Partnership
- 2020: Customer Equity in Leisure Services *; PeninsulaLeisure
* Chief Investigator
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