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Dr Jason Pallant

Senior Lecturer, Marketing
PhD (Marketing), Monash University, Australia; Honours degree of Bachelor of Commerce, Monash University, Australia; Bachelor of Commerce, Monash University, Australia; Bachelor of Arts , Monash University, Australia


Dr Jason Pallant is a Senior Lecturer and Co-Director of the Customer Experience and Insight (CXI) Research Group at Swinburne University of Technology. Jason has extensive experience combining academic research and practical insights to help brands solve existing and emerging business problems concerning customer experience and emerging technologies. He has published multiple peer-reviewed studies in leading academic journals including the International Journal of Research in Marketing, European Journal of Marketing, Journal of Interactive Marketing, and the Journal of Retailing and Consumer Services. His research explores topics including omnichannel retail, consumer facing technologies, and consumer segmentation. Jason has been a Chief Investigator on over 35 externally funded research projects, totalling over $3million of research income. 

Jason regularly shares research insights with public and professional audiences as a featured author and judge for Inside Retail, past-host of SHOPOLOGY, and regular commentator for national news outlets. He regularly gives keynote presentations locally and internationally across academic and commercial events ranging from retail trends and best practice, consumer psychology and behaviour, and research methodologies. He has published 16 articles for The Conversation, attracting over 490,000 readers. 

Jason has experience teaching a range of marketing units at both undergraduate and postgraduate level, including a number of units taught as flipped classrooms and has been recognized for his teaching excellence. He was the receipt of a Dean's Excellence Award for teaching in 2018. He currently convenes Data Empowered Marketing as part of the Masters of Marketing.

Prior to joining Swinburne, Jason was the Associate Director (Research) of the Australian Centre for Retail Studies. 

Research interests

Marketing; Retail; Consumer Behaviour; Consumer Psychology

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing - 350600

Teaching areas

Marketing;Marketing Research


  • 2018, Swinburne, Faculty Teaching Excellence Award, Swinburne University
  • 2015, International, Doctoral Colloquium Best Paper, ANZMAC
  • 2014, Other, Dean’s Award for Excellence in Postgraduate Research, Monash University
  • 2013, Other, Dean's Honours List , Monash University
  • 2011, Other, University Medal for Academic Excellence, Monash University


Also published as: Pallant, Jason; Pallant, J. I.; Pallant, Jason I.; Pallant, Jason Ian
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: Customer Experience (CX) Measurement Research *; City of Stonnington (for Contracts)
  • 2021: Sandhurst Resident Services Research *; Sandhurst Club - Partnership
  • 2021: State of MarTech Thought Leadership White Paper *; The Lumery Pty Ltd Fund Scheme
  • 2019: Measuring shopping centre customer experience *; Prescient Research
  • 2018: Responsible use of data - giving back power to the consumer *; Tel Aviv University - Swinburne Research Collaboration Awards
  • 2018: Understanding and preventing customer churn throughout life-stage changes *; Zoos Victoria
  • 2017: Future of Retail *; Frasers Property Ltd Fund Scheme

* Chief Investigator

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