Profile image for Jason Pallant

Dr Jason Pallant

Senior Lecturer, Marketing
PhD (Marketing), Monash University, Australia; Honours degree of Bachelor of Commerce, Monash University, Australia; Bachelor of Commerce, Monash University, Australia; Bachelor of Arts , Monash University, Australia


Jason is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015. 

Jason has extensive consulting experience, having previously worked as Associate Director (Research) at the Australian Consumer, Retail, and Services (ACRS) research unit, and as a Research Consultant at Forethought Research. Jason’s previous role included grant applications, research design, data analysis and interpretation and delivery of research findings for Category 3 research grants totalling over $2.4 million.

Jason has experience teaching a range of marketing units at both undergraduate and postgraduate level, including a number of units taught as flipped classrooms and has been recognized for his teaching excellence. He currently convenes Data Empowered Marketing as part of the Masters of Marketing.

Research interests

Marketing; Retail; Consumer Behaviour; Consumer Psychology

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing - 350600

Teaching areas

Marketing;Marketing Research


  • 2018, Swinburne, Faculty Teaching Excellence Award, Swinburne University
  • 2015, International, Doctoral Colloquium Best Paper, ANZMAC
  • 2014, Other, Dean’s Award for Excellence in Postgraduate Research, Monash University
  • 2013, Other, Dean's Honours List , Monash University
  • 2011, Other, University Medal for Academic Excellence, Monash University


Also published as: Pallant, Jason; Pallant, J. I.; Pallant, Jason I.; Pallant, Jason Ian
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: Customer Experience (CX) Measurement Research *; City of Stonnington (for Contracts)
  • 2021: Sandhurst Resident Services Research *; Sandhurst Club - Partnership
  • 2021: State of MarTech Thought Leadership White Paper *; The Lumery Pty Ltd Fund Scheme
  • 2019: Measuring shopping centre customer experience *; Prescient Research
  • 2018: Responsible use of data - giving back power to the consumer *; Tel Aviv University - Swinburne Research Collaboration Awards
  • 2018: Understanding and preventing customer churn throughout life-stage changes *; Zoos Victoria
  • 2017: Future of Retail *; Frasers Property Ltd Fund Scheme

* Chief Investigator

Recent media