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Dr Jason Pallant

Lecturer, Marketing
PhD (Marketing), Monash University, Australia; Honours degree of Bachelor of Commerce, Monash University, Australia; Bachelor of Commerce, Monash University, Australia; Bachelor of Arts , Monash University, Australia

Biography

Jason is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015. 

Jason has extensive consulting experience, having previously worked as Associate Director (Research) at the Australian Consumer, Retail, and Services (ACRS) research unit, and as a Research Consultant at Forethought Research. Jason’s previous role included grant applications, research design, data analysis and interpretation and delivery of research findings for Category 3 research grants totalling over $2.4 million.

Jason has experience teaching a range of marketing units at both undergraduate and postgraduate level, including a number of units taught as flipped classrooms and has been recognized for his teaching excellence. He currently convenes Data Empowered Marketing as part of the Masters of Marketing.

Research interests

Marketing; Retail; Consumer Behaviour; Consumer Psychology

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Co-Supervisor.

Honours

Available to supervise honours students.

Fields of Research

  • Marketing - 150500

Teaching areas

Marketing;Marketing Research

Awards

  • 2018, Swinburne, Faculty Teaching Excellence Award, Swinburne University
  • 2015, International, Doctoral Colloquium Best Paper, ANZMAC
  • 2014, Other, Dean’s Award for Excellence in Postgraduate Research, Monash University
  • 2013, Other, Dean's Honours List , Monash University
  • 2011, Other, University Medal for Academic Excellence, Monash University

Publications

Also published as: Pallant, Jason; Pallant, J. I.; Pallant, Jason I.; Pallant, Jason Ian
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2019: Measuring shopping centre customer experience *; Prescient Research
  • 2018: Renewal Modelling and Segmentation of Sport Consumers *; Collingwood Football Club Fund Scheme
  • 2018: Responsible use of data - giving back power to the consumer *; Tel Aviv University - Swinburne Research Collaboration Awards
  • 2018: The Australian Leadership Index *; SteveGraham
  • 2018: Understanding and preventing customer churn throughout life-stage changes *; Swinburne Research
  • 2017: Future of Retail *; Frasers Property Ltd Fund Scheme

* Chief Investigator


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