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Dr Hassan Kalantari Daronkola

Senior Lecturer, Marketing
Doctor of Philosophy, Swinburne University of Technology, Australia; Master of Managment Science and Engineering, Tsinghua University, China

Biography

Dr. Hassan Kalantari Daronkola is a Senior Lecturer in the Department of Management and Marketing at the School of Business, Law and Entrepreneurship, Swinburne University of Technology. He brings a rich blend of academic rigor and practical expertise to his role, underscored by his Doctorate in Philosophy from Swinburne University and a Master’s degree in Management Science and Engineering from Tsinghua University. Known for his prolific contributions to academic literature, Dr. Daronkola has published many manuscripts in A*/A-ranked journals. His research excellence is further highlighted by securing over $600,000 AUD in grants from notable institutions.

In the realm of teaching, Dr. Daronkola stands out for his exceptional pedagogical skills, as evidenced by consistently high student feedback ratings, particularly a notable 9.2/10 for his Marketing Research and Analytics course. His career also spans significant involvement in industry projects, providing consultancy and market research expertise to various high-profile organizations including Crown Casino and several Australian Football League clubs. This blend of academic prowess and real-world application cements his reputation as a leader in his field, with a profound impact on both the academic community and the industry. Dr. Daronkola's commitment to fostering knowledge and innovation positions him as an influential figure in shaping future business and marketing leaders.

Supervision interests
In your email, please respond to the following specific questions and requests to assess your compatibility. A standard email may not receive a response. Be aware that my supervision as a PhD mentor is focused on behavioural experiments, including both laboratory and field studies, and Surveys and does not extend to overseeing qualitative, or case study research.

* Attach updated CV and academic transcripts.
* Explain why you are interested in doing a PhD and your goals after completion.
* State why you are applying to Swinburne University/Australia.
* Include a research proposal related to sustainable consumption, tourism, consumer behaviour, AI or services marketing. 
* Describe your research experience to date
* Confirm if your previous degree (bachelor’s/master’s) included at least a 25% research component (e.g., thesis, dissertation).
* Detail your familiarity with experimental research, including design, implementation, and analysis.
* List the data analysis software packages you are experienced with.
* Describe your understanding of psychological theories in consumer research, listing relevant theories and key papers read.
* If taken, email your GMAT/GRE and TOEFL/IELTS scores.
* Why me?

Research interests

Customer Insight; Mass Customisation

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

Fields of Research

  • Marketing - 350600
  • Tourism Marketing - 350804

Teaching areas

Consumer Behaviour;Marketing Research

Publications

Also published as: Kalantari Daronkola, Hassan; Kalantari Daronkola, H.; Daronkola, H. K.; Daronkola, Hassan; Daronkola, Hassan Kalantari; Kalantari, H.; Kalantari, H. D.; Kalantari, Hassan; Kalantari, Hassan D.; Kalantari, Hassan Daronkola
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2022: Fan and Member Equity Research Project *; MELBOURNE REBELS RUGBY UNION PTY LTD FUND SCHEME
  • 2021: Scaling of detection devices through automation for rapid commercialistion *; mDetect Pty Ltd
  • 2018: Developing and testing price points for ancillary products (AMSI Intern) *; Australian Mathematical Sciences Institute Intern Program

* Chief Investigator


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