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Gordon Campbell

Lecturer, Marketing


Gordon has extensive academic teaching experience in marketing and advertising at both postgraduate and undergraduate levels at Swinburne, Monash, RMIT, Deakin and La Trobe Universities. His PhD Thesis is currently (May 2018) under Examination. The Thesis describes his study of the development of gay men's attitudes, behaviours and loyalties regarding safe/unsafe sex. In his study Gordon collected and analysed the autobiographical life histories of 16 gay men using the Narrative Inquiry method. Prior to commencing his academic career Gordon had extensive executive experience at Eastman Kodak Company. Most recently he has held positions as Marketing Manager (Film) for Greater Asia Region, Marketing Manager for Kodak Processing in Australia, and Product Manager (Film) in Australia. Gordon has extensive experience in developing and implementing Integrated Marketing Communications and Marketing plans across Asia (including the launch of Kodak MAX film) and in Australia. Earlier in his Kodak career he was involved in the development of the Kodak Express retail chain, Customer Relations, Logistics and Distribution.

Research interests

Social impact; Brand Loyalty, Management of public health and social issue behaviours.

Fields of Research

  • Marketing - 150500

Teaching areas

Marketing; Management, Consumer Behaviour, Fundamentals.


  • 2014, Swinburne, Teaching Excellence Award, Faculty of Business and Law, Swiburne University of Technology
  • 2009, Swinburne, Corporate Citizenship Award, Faculty of Business and Enterprise, Swiburne University of Technology


Also published as: Campbell, Gordon; Campbell, G.
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