Profile image for Charles Ranscombe

Dr Charles Ranscombe

Senior Lecturer
PhD, University of Bath, United Kingdom; MEng, University of Bath, United Kingdom


Charlie is an interdisciplinary researcher working in product design and new product development in the field of aesthetics and product brand identity. 

Charlie's research centres on product appearance and how to create product styling to increase product success and maintain brand identity. Following the completion of his PhD (2012), Charlie's primary research focus has been in researching approaches to better understand product appearance, and how brand's change appearance to stay relevant while maintaining core brand identity. In studying this Charlie has completed case studies with consumer electronics (Apple, Samsung), automotive (BMW) and packaging design (Crown Lager). Findings have given brands an in-depth understanding of where their products stand with respect to competitors as well as projections for new designs that will be innovative and maintain brand identity. Charlie's research is published in the Journal Design Studies and across proceedings of Design research conferences.

Research interests

Ergonomics and Aesthetics Design: Cognitive Models; Product Diversity, and Productivity Design: Product Innovation

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.


Available to supervise honours students.

Fields of Research

  • Industrial And Product Design - 330309
  • Design Management - 330305
  • Design Practice And Methods - 330306

Teaching areas

Ergonomics and Aesthetics Design: Cognitive Models;Product Diversity, and Productivity Design: Product Innovation


Also published as: Ranscombe, Charles; Ranscombe, C.; Ranscombe, C. H.; Ranscombe, Charles H.; Ranscombe, Charlie; Ranscombe, Charlie H.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2023: Product Development for a Recycled Plastic Temporary Fence – Phase 2 *; Sitetech Solutions Pty Ltd Fund Scheme
  • 2023: Product exploration for a 3D-printed homeware range *; COUNTRY ROAD FUND SCHEME
  • 2021: Phase 2 – Research and development for a hybrid golf cart *; MGI Golf Pty Ltd - Fund Scheme
  • 2020: Research and development for a hybrid golf cart *; Department of Industry, Innovation and Science
  • 2019: 3D Printed Laboratory Equipment *; Innovation Connections
  • 2018: 3D Printed Anatomical Models *; Innovation Connections
  • 2018: Imbuing Designerly Learning to Future Proof Graduate Attributes: Linking “how to” Skills Instruction with Design Process via Video *; ACUADS Grants
  • 2016: Research and development of kitchenware designed for younger generations *; King’s Flair International

* Chief Investigator