Dr Charles Ranscombe
PhD, University of Bath, United Kingdom; MEng, University of Bath, United Kingdom
- School of Design
- Centre for Design Innovation
- Department of Interior Architecture and Industrial Design
- AMDC904 Hawthorn campus
Charlie is an interdisciplinary researcher working in product design and new product development in the field of aesthetics and product brand identity.
Charlie's research centres on product appearance and how to create product styling to increase product success and maintain brand identity. Following the completion of his PhD (2012), Charlie's primary research focus has been in researching approaches to better understand product appearance, and how brand's change appearance to stay relevant while maintaining core brand identity. In studying this Charlie has completed case studies with consumer electronics (Apple, Samsung), automotive (BMW) and packaging design (Crown Lager). Findings have given brands an in-depth understanding of where their products stand with respect to competitors as well as projections for new designs that will be innovative and maintain brand identity. Charlie's research is published in the Journal Design Studies and across proceedings of Design research conferences.
Ergonomics and Aesthetics Design: Cognitive Models; Product Diversity, and Productivity Design: Product Innovation
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
Available to supervise honours students.
Fields of Research
- Industrial And Product Design - 330309
- Design Management - 330305
- Design Practice And Methods - 330306
Ergonomics and Aesthetics Design: Cognitive Models;Product Diversity, and Productivity Design: Product Innovation
Also published as: Ranscombe, Charles; Ranscombe, C.; Ranscombe, C. H.; Ranscombe, Charles H.; Ranscombe, Charlie; Ranscombe, Charlie H.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2021: Phase 2 ? Research and development for a hybrid golf cart *; Department of Industry, Innovation and Science
- 2020: Research and development for a hybrid golf cart *; Department of Industry, Innovation and Science
- 2019: 3D Printed Laboratory Equipment *; Formulytica
- 2018: 3D Printed Anatomical Models *; Formulytica
- 2018: Imbuing Designerly Learning to Future Proof Graduate Attributes: Linking "how to" Skills Instruction with Design Process via Video *; ACUADS Grants
- 2016: Dispensing system for squeezy bottles *; EDLYN FOODS
- 2016: Research and development of kitchenware designed for younger generations *; King's Flair International
- 2014: Travel Grant to attend conference: Improving understanding and management of strategic product styling during the design process *; Ian Potter Travel and Conference Grants
* Chief Investigator
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