Dr Chrystal Zhang
- Faculty of Science, Engineering & Technology
- School of Engineering
- Department of Aviation
- EN706d Hawthorn campus
With a PhD in Air Transport Management from Cranfield University, Chrystal has developed her expertise throughout her 27 years of industry experience working in both public and private sectors including governments, world-renowned aviation consultancy firms, and high education institutions worldwide. She has expertise in Airline Business Models (Full Service Carriers and Low Cost Carriers), Open Skies and Airline Liberalisation, Airport Positioning and Marketing and Hubbing Strategies, Pilot Licensing, Air Travellers Behaviour and Impact on safety and Wellbeing, Cabin Safety, Flight Training, with specific hands-on competence in Airline Licencing, Foreign Investment in Airline/Airport Industry, and Route Development. Before joining Swinburne in 2011, she was Director of Greater China of the Route Development Group Ltd (including both Routes and ASM, currently part of UBM/OAG), looking after the group’s business strategy and operation in Chinese market. She led the multicultural team to provide strategic advice to high-calibre clients of aviation and tourism industry and local governments. Prior to that, she was Business Development Manager and Consultant of Mango Aviation Partners, a boutique firm specializing in advising low cost start-ups. Before that, she worked for Civil Aviation Administration of China (CAAC) specializing in bilateral air service agreement negotiation and implementation, route licencing and airline alliances. She has tens of publications in high-impact refereed journals and has spoken widely at seminars and conferences. She appears often in Australia and Chinese media commenting on airline/airport strategic issues. She has been active in Aviation/Aerospace Australia (A/AA) since 2011 and is now an Executive Committee member of Women in Aviation/Aerospace Australia (WA/AA). She is a Board member of Agri-nomics Australia Pty.
Airline Operations; Aviation Human Factors; Aviation Policy; Aviation Safety; Aviation Strategy; Education
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Principal Supervisor.
PhD topics and outlines
Air transport and its facilitation to fresh produce export of Australia: This project is designed to look into air freight operations and export procedures to determine to what extent they are facilitating the export of Australian fresh produce export. A coordinated multimodel transportation system is required to facilitate Australian fresh produce export
Dynamics of passengers and its impact on airline business models: This research aims to investigate the dynamics of passengers and its impact on airline business models. New technology has enabled the long haul available and the affordability has stimulated air travel market. Passenger components are getting more dynamic and their needs and wants are changing. How this emerging trend is affecting airlines business models?
Social media impact on travellers' shopping behaviour : This study is proposed to look at how how travellers are affected by realtime information in smart devices in airport shopping environment. It aims to explore how travellers communicate in real time and it influence on their shopping behaviour, which affects airports retail shopping strategies that affect its non-aeronautical revenues.
Available to supervise honours students.
Fields of Research
- Air Transportation And Freight Services - 150701
- Tourist Behaviour And Visitor Experience - 150606
- International Law (excl. International Trade Law) - 180116
Airline Operations;Aviation Policy;Aviation Strategy
- 2014, Swinburne, Vice Chancellor's Engagement Award, highly commended , Swinburne University of Technology
Also published as: Zhang, Chrystal; Zhang, Bixiu; Zhang, B.; Zhang, C. B.; Zhang, Chrystal B.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, contact us to update.
Recent research grants awarded
- 2016: Baseline Australian heliports to evaluate levels of compliance with ICAO Annex 14 *; Civil Aviation Safety Authority
* Chief Investigator
- 2018-10-05: Sydney Airport: Inside the flow-on effects of a mid-air emergency - ABC News
- 2018-05-31: The world's new longest flight won't have an economy cabin - The newdaily
- 2018-04-24: Australian boy flies solo to Bali 'after row over holiday" - BBC News
- 2018-03-28: Larry Williams Drive, Newstalk ZB - Newstalk ZB, New Zealand
- 2018-03-23: Qantas pushes boundaries with 17-hour "kangaroo route" - Financial Times
- 2018-02-16: Are supersonic planes making a comeback - ABC News National Download the show
- 2018-02-14: The supersonic Corconde plan that could fly NY to London in just 3 hours - thenewdaily
- 2018-02-06: Avalon KL flight to bring 1400 per day - Geelong Indy and Geelong Coast Magazine
- 2018-02-05: All in your head - Flight Safety Australia
- 2018-02-02: Drive with Paul Bevan - ABC Newcastle
- 2018-02-01: The four breakthroughs that will revolutionalise long-haul flights in 10-15 years - ABC News online
- 2017-11-08: Evenings with Lindy Burns - ABC Melbourne
- 2017-10-26: In for the long-haul: the challenge to fly non-stop from Australia to anywhere in the world - The Conversation
- 2016-11-26: Air Travel: The emerging trends travellers should know about - Newspaper-The Age
- 2016-08-31: Lessons for SMEs from the Qantas turnaround: Why the work is never done - online publication
- 2015-08-28: Nairobi link a big step for China Southern - China Daily
- 2015-08-07: Tiger pounces on opportunity to stem Virgin losses Read more at http://www.9news.com.au/national/2015/08/07/18/45/tiger-pounces-on-opportunity-to-stem-virgin-losses - Channel 9 news