Dr Carla Ferraro

Biography

Carla is a Senior Lecturer of Marketing in the Department of Management and Marketing at Swinburne Business School. Carla has extensive commercial and academic research expertise in the areas of retailing, services, product development, consumer behaviour and psychology, and customer and employee experience design. Carla actively works with a wide range of business, Government and non-profit organisations across these areas. Carla’s research has received a number of prestigious awards and is published in leading journals worldwide, including European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Carla also supervises a number of research students, and has experience teaching a range of undergraduate and postgraduate units in marketing and services.