Dr Carla Ferraro
Doctor of Philosophy (Marketing), Monash University, Australia; Honours (Marketing), Monash University, Australia; Bachelor of Business (Marketing) / Bachelor of Arts (Psychology), Monash University, Australia
- Faculty of Business and Law
- Swinburne Business School
- Department of Management and Marketing
- AGSE323 Hawthorn campus
Carla is a Senior Lecturer of Marketing at Swinburne Business School and Retail and Consumer Behaviour Lead of the Customer Experience & Insight (CXI) Research Group. Carla has extensive commercial and academic research expertise in the areas of retailing, services, new product development and testing, consumer behaviour and psychology, and customer and employee experience design. Carla actively works with a wide range of brands across these areas, attracting a substantial amount of external research funding. Carla’s research has received a number of prestigious awards and is published in leading journals worldwide, including European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services. Carla also supervises a number of research students, and has experience teaching a range of undergraduate and postgraduate units in marketing.
Retail; Consumer Psychology; Consumer Behaviour; Marketing Communication; Advertising
PhD candidate and honours supervision
Higher degrees by research
Accredited to supervise Masters & Doctoral students as Associate Supervisor.
Available to supervise honours students.
Fields of Research
- Marketing Communications - 150502
- Marketing Management (incl. Strategy And Customer Relations) - 150503
- Marketing Theory - 150506
Also published as: Ferraro, Carla; Ferraro, C.; Ferraro, Carla R.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent research grants awarded
- 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council
* Chief Investigator
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