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Dr Alison De Kruiff



Alison de Kruiff is a lecturer and researcher in the School of Design. She has a PhD in Design, investigating the role of emotion and information design in the creation of Virtual Heritage—the 3D digitisation of cultural heritage sites and objects. Alison conducts research into user experience (UX), interaction design (IxD), information design and extended reality (virtual reality and augmented reality) with a focus on cultural projects and health.

Alison de Kruiff teaches web design in the undergraduate design program and is coordinator of the UX Interaction Design major.

Research interests

Strategic & Transformative Design: Culture

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

Fields of Research

  • Interaction And Experience Design - 330310
  • Design Management - 330305
  • Design Practice And Methods - 330306

Teaching areas

web design


Also published as: De Kruiff, Alison; De Kruiff, A.; de Kruiff, Alison
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Recent research grants awarded

  • 2016: DFM IECH Patient Room Experience *; Inner East Community Health Service
  • 2015: Swinburne Design Factory: Exploring the future of professional services organization *; Deloitte
  • 2013: Research on new potentials for e-commerce *; KMART

* Chief Investigator