Our people
The Customer Experience and Insight (CXI) leadership group and associate members include specialists in the fields of technology, consumer psychology and behaviour, retailing, services, marketing and management.
The CXI Research Group combines an experienced team of consultants with a network of associates and students across Swinburne University of Technology and at leading European and American universities.
This combination provides unique expertise and perspectives to conduct world-class academic and industry-shaping research as members share a background of both academic training and commercial experience.
Leadership group
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Associate Professor Carla Ferraro
Co-Director and Human Insight and Experience Lead, CXI Research Group -
Dr Vlad Demsar
Co-Director and Tech Innovation and Digital Experience Lead, CXI Research Group -
Professor Sean Sands
Group Advisor, CXI Research Group and Chair, Department of Management and Marketing -
Kristy Horne
Client Liaison and Research Support, CXI Research Group
Research associates
| Name | Position | Contact | Location |
|---|---|---|---|
| Dr Vlad Demsar | Lecturer, Marketing | BA1109 | |
| David Ginsberg | Adjunct Industry Fellow and Sessional Lecturer, Marketing | ||
| Associate Professor John Hopkins | Associate Professor, Logistics and Supply Chain Management | BA1111 | |
| Dr Ryan Jopp | Senior Lecturer, Management | BA1023 | |
| Dr Hassan Kalantari Daronkola | Lecturer, Marketing | ||
| Associate Professor Civilai Leckie | Associate Professor, Marketing | BA1020 | |
| Dr Jason Pallant | Senior Lecturer, Marketing | BA1203 | |
| Dr Jessica Pallant | Lecturer, Marketing | BA1109 | |
| Dr Yoga Sembada | Lecturer, Marketing | ||
| Dr Kathleen Wilson | Lecturer, Supply Chain Management | kbwilson@swinburne.edu.au | BA1101 |
| Dr Nives Zubcevic-Basic | Senior Lecturer, Marketing | BA1033 |
Research students
CXI Research Group members actively supervise higher degree by research students across a range of areas. Our research students are undertaking projects based on solving real-world problems, with several supported by external partners.
| Name | Research topic |
|---|---|
| July Nguyen | Alternative protein consumption |
| Samantha McKee | Direct-to-consumer retail models |
| Jennifer Griffin | Brand trust in digital environments |
| Anh Tran | Chatbot customer experience |
Explore more of our research group
Connect with us
Ensure you are always in the know and stay up to date with our latest news, upcoming events and seminars.
Did you know?
You can find out more about the Customer Experience and Insight Research Group on LinkedIn.
Want to contact the CXI Research Group?
There are many ways to engage with CXI and we welcome the opportunity to discuss these with you. Please email us at cxi@swinburne.edu.au for more information.