Conference paper

Referencing a paper from a published conference proceedings

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Monetary value is not the true value of a purchased item – Vargo and Lusch (cited in Graham, 2011, p. 145) “introduced the idea that value can only be created and acknowledged by the consumer in the act of consumption”.

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Another perspective is that of Vargo and Lusch (cited in Graham, 2011), who propose that it is the purchaser that gives a purchased item its value.

Reference list entry

Graham, G. (2011). Interaction space. Workshop proceedings of the 7th international conference on intelligent environments. (pp.145-154). IOS Press, EBSCOhost eBook Collection. Retrieved from