Sean is Co-director of the Customer Experience & Insight (CXI) Research Group and Associate Professor of Marketing at Swinburne Business School. CXI is a commercially-oriented research group that works with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies. Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies, Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations, needs and desires. He frequently presents at industry conferences on the future of retail and consumer behaviour.
Sean's research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. He is published in the European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Sean teaches Marketing Strategy and is a visiting Professor at EADA Business School in Barcelona, where he teaches CX Design in the MBA program.
Jonathan is the Sir Stephen Tindall Chair Professor in Retail Management at Massey Business School and leads the Bachelor of Retail and Business Management (BRBM), New Zealand’s only retail degree.
Jonathan is the Founding Director of the Centre for Advanced Retail Studies (CARS), New Zealand’s centre of excellence for retail research, education and scholarship. He has also conducted research and is a regular keynote speaker at national and international conferences on the topics of retail change, strategy, and innovation.