New dates to be confirmed April 2022.


Swinburne University of Technology and Total Brand Value will debut a world class industry led online brand management program to the Australian market. 

Providing the latest skillset to unleash the power of brand management. 

The inaugural Brand Driven Business Transformation (BDBT) 4-day executive education program will focus on understanding your target, and learning to position your brand for growth, while planning and managing your brand. 

This program has been designed with over 20 years of industry best practice and is condensed into a simple end-to-end system. Executed in some of the world’s leading global corporations, such as:   

  • food & beverage 
  • pharmaceutical 
  • banking 
  • luxury goods 
  • personal care  
  • tech industries 

This program will equip you with the tools, templates and connected materials to learn, practice to apply in your own business, whilst solving some of the common business challenges with confidence and new skills to enhance careers.

Led by brand experts and founders of Total Brand Value, Andy Gibson and Brian Crean, two of the world’s most experienced and senior practitioners.

Brand Driven Business Transformation will help you deliver simple brand-based solutions to your organisation.

Who should attend?

  • Managing Directors, CEO’s, Senior Managers, leaders from all sectors of banking, retailing, pharmaceutical, beauty, personal care, food & beverage agencies and many other industries that have a brand management orientation
  • Commercial Marketing and Trade Managers
  • Business improvement employees responsible with brand management responsibilities
  • State, area and Sales Managers, including Operational Managers
  • People and Culture/ Human Resource Managers.


TBC: Delivery via Zoom or on Campus at Swinburne.


Early Bird: A$4,410 + GST (ends 28 February 2021)

Full Registration: A$4,900 + GST

This program will equip you with the tools, templates and connected materials to learn, practice to apply in your own business, whilst solving some of the common business challenges with confidence and new skills to enhance careers.

Topics include:

  • the consumer: selecting and understanding your target 
  • powerfully positioning the brand for growth 
  • brand management over time and geographies 
  • the brand plan, integrated activity planning in practice.

Brand Driven Business Transformation is an interactive learning program in an enjoyable environment. The program design ensures that you not only get inspiring examples and case studies from around the world, but you’ll be practicing and applying the learning immediately in a small team throughout the program.

As a collaborative, interactive workshop, we will explore the content from both the strategic to the practical angles. You’ll also get exposed to the perspectives of a wide variety of participants from different industries and with varying levels of experience to widen your own learning. The case study learning approach greatly helps with applying the tools and skills to real business challenges. 

Our expert facilitators will guide the teams through the week. You’ll not only walk away with the requisite course Learning Guide and Swinburne Accredited Certificate, but we ensure that all teams have a great outcome with valuable learning that can be applied to drive value in your own organisation. 

Andy Gibson, COO and Founder

Highly experienced business professional (25+ years) with record of achievement in a number of competitive, international environments.

Proven ability to work in the line and functionally across the globe.

A snapshot of Andy’s achievements are:

  • Founder & CEO, Total Brand Value, Los Angeles, USA
  • Chief Marketing Officer, Walgreens Boots Alliance
  • Chief Marketing Officer and President, Bacardi Global Brands
  • Chief Marketing Officer, Carlton United Brewers
  • Global Marketing, Innovation and General Management roles, Diageo PLC
  • lived and worked in Australia, Brazil, Mexico, US, Singapore, Germany, UK
  • experience in FMCG, quick service restaurants, drinks, healthcare, beauty and retail.

Brian Crean, CEO and Founder

Senior Global Marketer with 25+ years of experience in marketing, brand building, innovation and chief architect & leader of the Diageo Way of Brand Building (DWBB).

A snapshot of Brian’s achievements are:

  • 25+ years Global Marketing experience
  • Founder & CEO, Total Brand Value, Boston, USA
  • Senior Vice President, Global Marketing Diageo PLC
  • Global Head of Innovation, Guinness PLC
  • global, regional and local marketing roles in leading global foods and drinks businesses
  • lived and worked Europe, US and implemented/developed work in all continents
  • client and agency side experience in FMCG, pharma, drinks, foods, insurance, quick service, healthcare, B2B, beauty, luxury goods, banking and retail.
  • speaker and thought leader at leading business schools/ universities in US and Europe, board of P&G, Microsoft & GE
  • trustee, Marketing Science Institute.
Brand-driven Growth 4 Day Masterclass

Brand-driven Growth 4 Day Masterclass

The pace of change in retailing is accelerating, and the biggest problem facing the industry is keeping pace with disruption from technology and consumers.

To register, please compete the registration form

Download the form [PDF 940KB]

Looking for more information?

For further information contact Kristy Horne on +61 3 9214 5961 or


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