Delivering a message to the public is one thing. Tracking the performance of that message and predicting its impact on individuals is another. Experts that understand the ever-changing digital marketing landscape are in high demand.
World-first educational partnership
Digital Advertising Technology uses Adobe training materials and accredited teaching practices. It integrates Adobe Experience Cloud software as used by 12 of the top 20 ASX listed companies.
FIRST UNI TO OFFER ADOBE MAJOR
Trusted by industry
Swinburne's digital advertising technology major is poised to address the demand for skilled digital marketing graduates. The first university to integrate Adobe Experience Cloud software (used in creative agencies, marketing teams and digital consultancies around the world), Swinburne's new major will utilise Adobe training materials to equip students with skills in areas such as digital analytics, search marketing, social media marketing and video marketing.
Free Adobe Creative Cloud
All Swinburne students have free access to the Adobe Creative Cloud and over 20 different apps including Photoshop, Illustrator, InDesign, After Effects and so much more!
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Work Integrated Learning
Graduate with real industry experience you can put on your resume by taking on Swinburne’s Work Integrated Learning and workplace training programs.