Delivering a message to the public is one thing. Tracking the performance of that message and predicting its impact on individuals is another. Experts that understand the ever-changing digital marketing landscape are in high demand.
World-first educational partnership
Digital Advertising Technology uses Adobe training materials and accredited teaching practices. It integrates Adobe Experience Cloud software as used by 12 of the top 20 ASX listed companies.
FIRST UNI TO OFFER ADOBE MAJOR
Trusted by industry
Swinburne's digital advertising technology major is poised to address the demand for skilled digital marketing graduates. The first university to integrate Adobe Experience Cloud software (used in creative agencies, marketing teams and digital consultancies around the world), Swinburne's new major will utilise Adobe training materials to equip students with skills in areas such as digital analytics, search marketing, social media marketing and video marketing.
Free Adobe Creative Cloud
All Swinburne students have free access to the Adobe Creative Cloud and over 20 different apps including Photoshop, Illustrator, InDesign, After Effects and so much more!
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Download a course guide
Thinking of studying with us? Whether you are a domestic or an international student, we have a wide range of courses to suit your needs. Simply complete the form to download your course guide.
Book a one-on-one
Not sure which course is right for you? No stress. Book a one-on-one appointment with a course adviser for help with your application or advice on your study options.
Begin planning the units you will study in your course.
Work Integrated Learning
Swinburne guarantees real industry experience in all our bachelor degrees in the form of placements, internships or industry-linked projects. Find out more about Swinburne's Work Integrated Learning (WIL) programs.