Overview

This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 2
Location
Online
Start and end dates
08-July-2024
06-October-2024
Last self-enrolment date
21-July-2024
Census date
02-August-2024
Last withdraw without fail date
23-August-2024
Results released date
29-October-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify and scope opportunities for global and cross-border public relations
  • Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
  • Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
  • Identify key principles in case studies and relate them to practice-related concerns

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Live Online
Lecture
1.00 12 weeks 12
On-campus
Class
2.00 12 weeks 24
Specified Activities
Various
2.00 12 weeks 24
Unspecified Activities
Various
7.50 12 weeks 90
TOTAL150

All Applicable Locations

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
AssessmentGroup 30% 1,2,3,4 
Class ExercisesIndividual 45% 1,2,3,4 
PresentationGroup 25% 1,3,4 
Communication PlanGroup 30% 1,2,3,4 
PresentationGroup 25% 1,3,4 
Research AssignmentIndividual 25% 2,3,4 
TestIndividual 20% 1,2,3,4 

Content

  • The scope, challenges and opportunities of global and cross-border public relations
  • Cultural and ethical considerations during research, planning and deploying GPR
  • Government-to-government (IGO) and non-government organisation (NGO) public relations
  • Global case studies in crises and issues management
  • Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
  • Trends and prospects for global public relations practitioners

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.