Study Media & Communications
Media and communication at Swinburne provides you with the creative, practical and critical skills for today's dynamic communication markets, together with a connection to the design profession.
Public relations, advertising and media units are combined to provide you with multiple pathways and opportunities to build the diverse skills needed by communication professionals.
Detailed course information
From intern, to online producer
My name is Thomas Hounslow. In my final year of the Bachelor of Arts (Media and Communications), I took the compulsory subject 'Literature\Media Project A' and elected to do an internship with The Age Online.
This opportunity was given to me thanks to Swinburne and in particular my journalism tutor – Diana Bossio. My first day at my internship, I was warned by the senior editor that "no intern ever gets offered a job, so don't get your hopes up."
I spent two weeks at The Age being the biggest pain that I could be – writing stories without being asked, constantly asking the editors for work and asking journalists if I could join them in press conferences or out in the field. I even went out with the video crew, although it was no where near my role. I just wanted to learn every aspect of the industry.
By the end of my two weeks, I had 11 published articles including two feature articles on The Age Online website, attended five press conferences at the Police Centre on Flinders St, one press conference at AFL house, and joined a swarm of journalists outside the County Court to interview Derryn Hinch.
A month following my placement I received a phone call from the Senior Editor at The Age Online department. I only expected him to offer me an extra few days as an intern, however he asked me if I would meet up with him to discuss a possible job. This made me the first ever intern to be offered a job.
Bachelor of Communication (Advertising)
Advertising has become such an integral part of the new media environment that people rarely stop to think about it. But how does advertising operate?
Who creates all these promotional messages? How are they devised and directed to the people advertisers intend to influence?
This degree combines advertising design and theory to help you answer these questions and many more. You'll learn about effective design and strategy, as well as advertising development, implementation and evaluation. This will enable you to design advertisements that not only please clients, but achieve the ultimate purpose of reaching the audience in the desired way.
Through careful matching of practical projects with appropriate theory, in line with current professional standards and requirements, this course provides you with the vital knowledge and skills needed to succeed in the complex and creative world of advertising.
Professor Trevor Barr
Professor Trevor Barr teaches across Swinburne's media and communications units.
His books, published by Oxford University Press, Penguin Books, Allen and Unwin and Rigby have been standard references in university media and telecommunications courses for many years and influential in policy formulation.
His most recent work has been research for the National Broadband Network project as Chief Investigator for the ARC Centre of Excellence for Innovation and Creative Industries.
He has been a regular national media commentator for a long period, notably on ABC Radio, for AM and PM, Background Briefing, and also with Australia's leading news and current affairs television programs, including Four Corners and the 7.30 Report.
The Sydney Morning Herald chose him as one of the 20 influential thinkers about major future issues facing Australia.
- A Broadband Services Typology’, The Australian Economic Review, Wiley Blackman, 2010 Expect the Unexpected: Broadband Innovation’, Communications Policy Research Forum, Sydney, 2010
Facilities and resources
Resources and publications
Inside Story is an online news website edited by The Swinburne Institute for Social Research and is a great resource for undergraduate and postgraduate students.
This Swinburne publication combines original, high-quality journalism to bring readers a distinctive view of Australia and the world. Drawing on a network of Australian writers and academic researchers, together with correspondents in Africa, Europe, Asia and the Americas, Inside Story investigates the forces shaping politics, society and culture.
Selected articles from Inside Story appear in the Forum section of the Canberra Times and in a bi-monthly liftout published in the Canberra Times.
The Burn Magazine
The Burn Magazine is the latest student magazine which was launched in May 2012 by our media, communications and journalism students.
The magazine provides undergraduate students with opportunities to get involved in writing, online news and production.
Our media and communications students use an online portal called Motif (Media of the Immediate Future), to showcase their work and keep up to date with information passed on about upcoming opportunities in the industry.
Motif is maintained by academics and a student editorial team who post the lastest internship positions and job opportunities. It's also a great space to publish work and contribute to personal portfolios.
Register for a one-on-one appointment to discuss your options for study at Swinburne.