User Experience Design

DIG60006, formerly HET743 12.5 Credit Points Hawthorn

Duration

  • 1 semester

Contact hours

  • 60 hours

Prerequisites

None

Corequisites

None

Aims and objectives

HET743 introduces the concept of experience design and its importance in the networked economy. In the world of eCommerce and eBusiness, companies often overlook the importance of the customer experience. Launch deadlines and million-dollar marketing campaigns can take precedence over fundamentals like navigation, search, usability and the needs of the real user. In order to succeed in the online market, the experience that customers have on the website must be recognised and improved. The understanding and skills gained in this subject will help students to design effective user environments for multimedia applications.

Following successful completion of this unit students will:
• understand the concept of usability and user experience
• appreciate the need to take into account the business/enterprise imperatives when designing an interactive application.
• know how to conduct a heuristic evaluation of an interactive application.
• understand the constraints and limitations of users in general, and know how to gather information about the needs of target users in particular.
• understand the concept of information architecture, and know how to use techniques to help design an effective information architecture.
• know how to design and administer a usability test.
• communicate the results of a usability test in written and verbal form.

Courses with unit

A unit of study in the Graduate Certificate of Multimedia and a core unit in the Graduate Diploma of Multimedia, Master of Multimedia and Master of Multimedia Technology.

Please note that unit codes have changed from 2014. Please ensure that you check the unit entry for the correct 2014 unit code.