- One teaching period
- 36 hours
Aims and objectives
1. Critically evaluate the information required in order to prepare a marketing brief for a functional specialism articulating clearly the purpose for which the information is required.
2. Demonstrate critical thinking & apply knowledge to address complex issues for a range of audiences.
3. Integrate marketing insights into the development of plans within their own functional speciality.
4. Critically review the segments being targeted by their organisation and the value proposition offered to each segment, making recommendations for change to increase impact.
Courses with unit
Please note that unit codes have changed from 2014. Please ensure that you check the unit entry for the correct 2014 unit code.