Networking, Promotion and Entrepreneurship
Duration
- One Semester
Contact hours
- 24
On-campus unit delivery combines face-to-face and digital learning.
Aims and objectives
Students who successfully complete this unit will be able to:
1. Analyse the key best practice techniques to promote professional skills and products to a client or organisation;
2. Apply research about media industry practices to the production of strategic entrepreneurial products;
3. Identify the networking and promotion potential of different platforms and associated techniques that best apply to different audiences
4. Evaluate and utilise professional practices to illustrate appropriate strategic networking and promotion techniques.
Courses with unit
This unit is no longer offered from 2019
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
| Type (On-campus) | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture | 2 | 8 | 16 |
| Online Contact Online Classes with tasks to complete. | 2 | 4 | 8 |
| Specified Learning Activities Assignments and time outside of class to complete class and online tasks | Varies depending on assessments | 12 | 75 |
| Unspecified Learning Activities Independent study | Recommended 3 | 12 | 36 |
| TOTAL |
|
| 135 hours/12.5cp |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Class Activities (3) | Individual | 30% | 1, 3, 4 |
| Online Discussion Threads/Activities (3) | Individual | 30% | 2, 3 |
| Research Project | Individual | 40% | 1, 2, 3, 4 |
General skills outcomes
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Case studies in successful entrepreneurship in digital and social media contexts;
• Professional Communication Practice in a promotional context;
• Product and Personal Positioning in the professional marketplace;
• Freelancing – how to make it a sustainable career;
• Intercultural communication;
• Strategies for networking and promotion of media products and skills;
• Guest lectures – industry mentors focussing on best practice promotion and entrepreneurial work;
• Strategies for producing and promoting media products;
• Creating a promotional strategy and portfolio product.
Study resources
- Reading materials.