Skip to Content
Print or email this page: Print this page Email a Friend

Public Relations

Graduate Certificate of Business Management (Public Relations)

The Graduate Certificate of Business Management (Public Relations) combines public relations (PR) with management, preparing you for current and future industry trends, including management roles.

You'll gain research, planning, management and communication skills needed to apply for future positions in the industry, while also developing or building on your base of PR skills.

These skills will include new areas such as social media to respond to a shift in online trends.

The course forms the first stage of the Graduate Diploma of Business Management and the Master of Business Management.

You'll have to opportunity to progress through these stages to reach your desired qualification.

Course delivery


The Graduate Certificate of Business Management (Public Relations) is delivered through a combination of on campus and online delivery modes.


Industry


IBISWorld, a marketing research company in Australia, predicts the PR industry to remain strong despite the economic downturn.

PR is often viewed as more focused and better value for money compared to advertising. As a result, spending on PR hasn't been affected.

Career outcomes


Having the Graduate Certificate of Business Management (Public Relations) on your resume will help you stand out from the competition.

You'll have an edge over your competitors and be provided with formal recognition, increased knowledge and the skills to progress further in your career.

What will I Study?

The Graduate Certificate of Business Management (Public Relations) is made up of four units:

The units are usually studied on a part-time basis with the choice of studying one or two units each semester.

You'll have the flexibility to undertake your studies via Saturday, online or evening classes. Please contact us to discuss the most suitable delivery mode for you.

You must complete all four units successfully to progress into the Graduate Diploma of Business Management.

Find out more

Industry Links: