Referencing a comment on a blog
Stephens (2008, September 14) emphasises that in order to maintain an interesting blog "I try to read many blogs in my blogosphere; those that I aspire to be like, and those that are more my direct competitors".
Creating a valuable blog involves researching what other bloggers are doing (Stephens, 2008).
Stephens, R. (2008, September 14). Re: 50 ways to take your blog to the next level [Blog post]. Retrieved from http://www.chrisbrogan.com/50-ways-to-take-your-blog-to-the-next-level/